We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
IS MANAGING A RADIO STATION
NO. 1 IN A
NEW SPONSOR
SERIES
; (see Sponsor Speaks page 74)
^ "You agency guys would love my job," says Paul Marion of Charlotte, in detailing his experiences
^ Compare your own life on Madison or Michigan Avenues with this account of local radio operations
by PAUL. MARION
Mgr., WBT, Charlotte
lanaging a radio station is much like riding a spirited and cantankerous horse; you never quite know where you'll wind up but you're pretty sure to have an interesting and challenging ride.
The other day when I arrived at the office, my secretary told me there were three people waiting to see me. One was a pretty, young, blonde married woman, otherwise unidentified, the second was a well known Charlotte artist, the third an FBI agent.
Having, by "nature and calling," a tremendous respect for agencies of the United States government, having a pretty, young blonde married to me, and knowing the artist well enough to have him wait a few minutes, I told
my secretary to batten down the hatches and bring the FBI agent first. The agent, whom I had never met, was so exceptionally gentle, cordial and, at first, so uninformative, that I was soon frantically searching my conscience for my unpunished crime. Mercifully, I eventually gathered that he wanted us to broadcast a description of Public Enemy Number 3 who was suspected of being in our coverage area. The artist had a magnificent, scheme for painting twelve original oils of local historical subjects for us to use on a calendar. The price was completely out of our reach but he talked so interestingly of local history that it was many minutes before I remembered I had a third visitor.
Mrs. Young Blonde finally came in and she had Mrs. Young Brunette
with her. They — just the two of them — were, apparently, launching the first local campaign for funds to combat cystic fibrosis. I knew cystic fibrosis was a disease — not a flower — but that was about all I knew. As my pretty visitor talked so professionally of the little known disease, how it attacks mainly children, how it has been considered almost inevitably fatal, how many children have died from it partially because of improper diagnosis, and of the dire need of more research, I asked her whether she was a nurse. No, just an interested parent. Were there many children with the disease in Charlotte? "Not very many so diagnosed," she said. And then she added, quietly and completely without any appeal for sympathy, "I have only two children with cystic fibrosis
"An endless variety of assignments and chores," says Marion
^^0^m
**•
*^^A
PUBLIC SPEAKING. "I get more invitations to address local groups than I can possibly fill." Here at a Community Pride luncheon
CHECKING SCRIPTS. The station manager is the last word on controversial program points. Marion spends hours in the tape room
MEETING VIPS (all of them who come to Charlotte). Here Marion converses through an interpreter with a German broadcaster
32
SPONSOR • 16 OCTOBER 1961