Sponsor (Oct-Dec 1961)

Page scan 000917 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1961)
Leaf #:
000917
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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VIDEOTAPE MAKES TODAY'S BEST-SELLING PRODUCTION, COVERS THE COUNTRY! EDITING'S EASIER! Multiple cameras permit on-the-spot video tape editing. Direct-cutting and splicing methods have improved. Now, out-of-sequence shooting, followed by tight electronic editing, has become routine. And you can mix tape, film, live, etc. Difficult shots can be re-used. Commercials can be lengthened, shortened, modified. . .quickly and economically! TAPE COVERS . . . NET OR SPOT ! Taped commercials can reach over 90% of any product's market. Complete tape facilities of each major network can deliver your message to 150-200 affiliated stations. Spot coverage is available coastto-coast, in all major cities, and the number of markets reached by VTR-equipped stations continues to grow. At press time, the total was 127. © 1961 3M Co. "-'*"" — .. Aki GET THE FULL TAPE STORY! Send your next storyboard to your nearby video tape producer for analysis — and a bid that will surprise you! For a free copy of the new brochure, "Techniques of Editing Video Tape," write Magnetic Products Di vision, Minnesota Mining and Manufacturing Company, Dept. MCK-121,St. Paul 6, Minn. SPONSOR 18 DECEMBER 1961 magnetic Products Division jL'any "SCOTCH" and the Plaid Design are reg. TM's of Minnesota Mining & Manufacturing Co.. St. Paul 6, Minnesota. Export' 99 Park Avenue, New York. N.Y. In Canada: London, Ontario. 41