Sponsor (Oct-Dec 1961)

Record Details:

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fymarkahte R0CK*IN YOUR Bt^ET MIX STIR UP SALES ^A^REi XL-TV CHANNEL ROCK FORD J. M. BAISCH fice Pres. & Gen. Mgr NEW ORLEANS ONLY STATION WITH MOVIES EVERY NITE! BUY Represented nationally bv Katz WWL-TV ©NEW ORLEANS 46 TIMEBUYER CORNER •s, i Continued from page 45 and Bob Cagliere made chief timebuyer and asst. to Humboldt Greig, v.p. in charge of broadcast media. At the Pen & Pencil last week, a media director spoke of his anticipated appointment to v.p. Since his agency's major account has been waivering for some time, someone commented: "That's like having an outside stateroom on the Titanic." Personality Capsule: Dorothy Glasser, one of the best known and respected buyers in the business, joined her present companv, KHCC&A, two-and-a-half years ago. when it was formed as a result of a merger. Previously. Miss Glasser worked for several agencies in a variety of positions, including research asst. to a media director and asst. to an a/e. She's an indefatigable worker, serving as buyer on more than 10 accounts. Among the clients she handles: Smith Brothers. Seabrook Farms. Roosevelt Racewav. Sofskin and Italian Lines. Dorothy Glasser of KHCC&A At Reach, McClinton, a.e. Henry IVachman is acting as media supervisor on Isodine-International Latex. Bud Pfaff and Adam Shirey, formerly estimators, have been made buyers, handling Isodine and Playtex bras, respectively . . . Joe Hudack of W&L has a successful system for saving money on the kids at Christmas time: Get the toys out of the closet that you gave them three years ago— they don't remember them. Joe Hudack of Warwick & Legler Rep Who's Who: Frank L. Boyle joined Robert E. Eastman in 1959. After rising to the post of manager of Eastman's Detroit office, Boyle moved to New York as a member of the sales staff here. In June. Boyle was elected secretary of the firm. During the six years prior to joining Eastman, he worked with WJR, Detroit, the last four as local sales manager. Among the agencies he visits while on his rounds are B&B, JWT, Ellington, Donahue & Coe, Gumbinner, Gardener, K&E, and Morse-International. Tom Flanagan, media director of Riedl & Freede, dining at Vincent & Neal's Hampton East, told a rep how he decides how much to spend on Christmas presents: "I divide my friends into two groups. Those I dislike, I spend five dollars on. Those I like, I spend two dollars on. After all, with those you like, it's the thought that counts." SPONSOR 18 DECEMBER 1961