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in ATLANTA
WADK
Delivers the Basics!
H
atings
Number 1 in the Negro Pulse and in top 3 in the general Pulse and Hooper surveys.
H
esults
Fantastic case histories available on request covering getting and expanding distribution.
II
mellchandising
Trade mailers, displays plus WAOK's exclusive "COUNCIL ()! WOMEN" lor sampling, research, etc.
Cover Atlanta Better
wUk WAOK
America's Most Powerful Full 1 ime-24 Hour Negro Programming Station
Details And Avails Contact Daren F. < o. or Stan Raymond — it \<>k Atlanta, (.a.
Sold in combination with WRMA, Montgomery, Ala
National and regional buys in work now or recently completed
SPOT BUYS
TV BUYS
Colgate-Palmolive will test-market Heavy Gravity Ad detergent in a limited-market campaign which starts 1 January for 26 weeks. Time segments: day and fringe night minutes. Agency: Lennen & Newell. Buyer: Mike Moore.
American Home Products, New York, is going into 20 markets on
1 ehalf of Chef Boy-Ar-Dee for a six-month campaign which begins
2 January. Time segments: day and prime night. Agency: Young & Rubicam. Buyers: Ricky Sonnen and Jim Stack.
Cracker Jack, Chicago, selected minutes in late afternoon kid shows for a 13-week campaign in 11 markets. Agency: Leo Burnett, Chicago. Buyer: Bob Bentley.
Norwich Pharmacal has mapped a five-week promotion for PeptoBismol in some 35 markets. It begins 1 January, using night minutes and 20s. Agency: Benton & Bowles. Buyer: Bill Brett.
Procter & Gamble has schedules of day minutes in five markets for Duncan Hines mixes beginning the end of December and running through the P&G year. A day and night minute campaign for Comet starts 18 December. Agency: Compton. Buyer: Pierre Bennerup.
Warner-Lambert, Morris Plains, N. J., is going into 13 markets for Bromo-Seltzer 1 January for 17 weeks. Time segments: day and night minutes. Agency: BBDO. Buyer: Hal Davis.
P. Lorillard, New York, has lined up placements for Newport in 11 markets for a 10-week campaign which gets underway 1 January. Agency: Lennen & Newell. Buyer: Bob Kelly.
Pharmaco, Kenilworth, N. J., begins a test campaign in a few markets 1 January for Aspergum. Schedules of I.D.s and minutes run through the end of March. Agency: Brown & Crane. Buyer: Rosemarie Vitanza.
RADIO BUYS
Armour Fertilizer Works, Atlanta, has a mid-January start for a six-week campaign of farm programing in 20 markets. Time segments: minutes. Agency: Liller, Xeal, Battle & Lindsey. Buyer: Pamela A. Tabberer.
Sperry & Hutchinson, New York, on behalf of S&H Green Stamps, will use 300-400 spots a week in 14 markets. The two-week flight starts 11 January. Time segments: day and night prime minutes and breaks. Agency: Sullivan, Stauffer, Colwell & Bayles. Buyer: Bob Carmody.
Oliver Corp., Chicago, will use farm time minutes in 10 markets starting 1 January for 52 weeks. Agency: Fuller & Smith & Ross.
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SPONSOR
18 DECEMBER 1961