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SPONSOR WEEK
Advertisers
WRAP-UP
Regional promotion
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34 of 49 ready-to-eat cereals had such market share differentials.
On particular sizes of these items the differences were even greater. Sixteen of 30 dentifrice items, 63 of
69 packaged detergents, and 44 of 59 cereals had 2-to-l area differentials of market share.
Nielsen stressed the importance of dividing up geographic areas of responsibility, obtaining detailed statistics, and striving to attain achievable promotional goals.
The H. J. Heinz Company has un usual strategy plans in two market ing areas.
Company has chosen an outsid* agency, Hicks & Greist, to do a spe cial test promotion for soups while Maxon remains the official Hein; agency. (H&G is asking for minute availabilities in kids shows).
A joint promotion effort with Gen eral Foods is also on the Hein; agenda. The gimmick — a series c quick and tasty 20-minute casserole or skillet meals made from a single basic recipe. Some 68 commercial; on eight Heinz NBC TV daytime
EVEN COMPETITORS turned out with a smile to help celebrate the power increase at WESC, Greenville, S. C, from 5 to 10 lew. Station owner Robert A. Schmid, pres. of Broadcasting Co. of The Carolinas, and his wife are flanked by R. A. Jolley, pres. of WMRC, Inc., which owns WFBC (AM & TV), Greenville (I) and Walter Brown, pres., WSPA (AM & TV), Spartanburg
SPOT THE STARS contest at WSOC-TV, Charlotte, N. C, was won by Mrs. Ralph B. Williams. Here station personality Jimmy Kilgo happily hands over a check for $1,000
OLD NEWSBOY DAY, event run by the 'St. Louis Globe-Democrat' which turns over profits to children's agencies, is celebrated by Robert Hyland, KMOX v. p. and gen. mgr.
PROGRAM PROMOTION at WLWI (TV Indianapolis, included giveaways to tv editors. Here "(Don't) Miss The Hathaways' eyes one of her souvenirs — a tiny toy monkey
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SPONSOR • 18 DECEMBER 19611