Sponsor (Oct-Dec 1961)

Berman, radio-tv director and account executive and Perry Thomas, account supervisor. Agency appointments: P&G's Tide ($10-$11 million) to Compton, from Benton & Bowles and premium Duz ($2.5 million) to Grey, from Compton . . . Buitoni Foods (about $500,000) to Kenyon & Eckhardt . . . Fruit of the Loom ($1 million) to Kenyon & Eckhardt . . . Pakistan International Airlines ($350,000) to Fuller & Smith & Ross . . . Swift & Co., Chicago, to Howard H. Monk for its industrial chemicals, adhesives and gelatins . . . Chesty Foods, Terre Haute, to Allen & Reynolds, Omaha . . . U. S. Aviation Insurance Group to Doremus & Co. . . . Mead Johnson of Canada to Kenyon & Eckhardt for Pablum Infant Cereals, from McKim Advertising . . . Norcliff Laboratories. Fairfield, Conn., to Kastor, Hilton, Chesley, Clifford & Atherton for Albolene cream, Ora denture products, feminine hygiene products and Yodora deodorant and to Street & Finney for its parasiticide and fungicides and Utol antibiotic cream . . . Isodine Pharmacal Corp., to Grey Advertising for a new test brand . . . P&G has assigned agencies for two new test products. Pampers, a disposable diaper, to Benton & Bowles and Pert, a new shampoo, to Grey . . . Robbins Floor Products to Tucker Wayne. New v.p.'s: Arthur J. Donnelly at Buchen Advertising . . . James Pat Sweeney at Campbell-Mithun to handle the recently-acquired Admiral account . . . Oliver Barbour at Ogilvy, Benson & Mather . . . Tom De Huff at Cunningham & Walsh . . . Robert Jordan at Dancer-FitzgeraldSample . . . L. T. Steele named executive v.p. at Benton & Bowles. PEOPLE ON THE MOVE: Victor P. Mangini and Rodger Ludgin to account executives at Leo Burnett, Chicago . . . Thomas F. Madigan, NBC nighttime programs manager, to Ted Bates as director of programing . . . Eileen Conefrey to personnel manager at Ted Bates . . . Jack K. Carver to account executive at Lennen & Newell . . . John F. Foley to manager of the research department at MacManus, John & Adams . . . Derrik Van Nimwegen to account executive at SSC&B . . . Gordon Hull, advertising director at Mutual Benefit Life, to account executive at Compton . . . Donald M. Ross to vice chairman of the Plans Board at McCann-Erickson . . . G. Bruce Carpenter to account executive at Ball Advertising. New quarters: Arthur R. Mogge, Chicago, has moved its Miami branch office to 2701 S. Bayshore Drive, Coconut Grove . . . Warner & Todd moved into new, modern offices in the Brentwood Bank Building, St. Louis. International Entente: Ted Bates, which recently sealed an association with Agence Francaise de Propagande in Paris, has its sites on similar agreements in West Germany and Italy. On return from Paris, chairman Rosser Reeves pointed to the Euro COLOR TV SALES 50% AHEAD OF PREVIOUS PEAK PERIOD 1961 Color TV set sales are reported to be 50% higher than 1960 sales were for the same period. The big breakthrough in Color TV is here. To learn how to make it pay off for you, contact W. E. Boss, Director, Color Television Coordination. RCA, 30 Rockefeller Plaza, New York 20, N. Y., Tel: CO 5-5900. pean common market as the obvious reason for the growing trend among U. S. agencies to expand overseas. Merger: Embry Company and the Frank Moreland Co. have formed a new Los Angeles-based firm called The Embry-Moreland Co., with combined billings in excess of $1 million. Equipment Radio and tv appliance stores decreased in number by 10 per cent over the past three years in the face of a six per cent rise in total outlets carrying consumer electronics merchandise, according to National Appliance Audit figures. There has also been a significant shift in the geographical distribution of these retail outlets, with a 12 per cent increase in the southern U. S. and a four per cent decline in the north central region. New Products: Fairchild, New York, has introduced the Model 666 Compressor which allows for compression up to 40 db or higher without an increase in distortion and includes a fast, automatic attenuator called the "Third Hand" . . . Sierra Electronic Enterprises, Sacramento, has a new stereo cartridge tape playback and record unit which utilizes the "cue stripe" method, allowing the stereo heads to be free of any tone cue signal . . . Memocord Corp. Englewood, N. J., has a new executive recorder which weighs less than IIV2 oz., is priced under $100, and uses standard magnetic tape. Associations Kern County Broadcasters Assn. has been formed to promote the Southern San Joaquin Valley in California. According to president Arthur M. Mortensen (KERO-TV, Bakersfield) the group's first project will be e brochure for station and rep use comparing the market with others ir the top 100. The North Carolina Assn. of Broad casters will open a new state head 68 SPONSOR 18 DECEMBER 1961