Sponsor (Jan-Mar 1962)

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7 y 4 r 1 I "•^H \ I 1 i • V 1 E 1 rf -*>«♦' -**^£ D.V' ■ H \ I j 1 ,; / ill • 1 J ..' " 3i" B \ . % *% ' 1 1 >»srrr"\ y 1 ■ IsS^:: '■"*!* M t I 1 ! 1 1 \&*m 111 1 I 1 j || J ^m ■ a _-^_ ||Mi jATEWAi to th op south Carolina: The 257,961 people who make WIS-television's home market the state's largest metropolitan area (and a close second in the two Carolinas after a 8.1% increase in the 1960 Census) give Channel 10 their major time and ttention, not to say devotion. This adds up to a 78.5 share of audience, ays ARB (March 1960). And throughout South Carolina, WIS-television's ,526-foot tower, tallest in the South, delivers more of the state, more effectively han any other station. In short, South Carolina's major selling force is vv I S television NBC/ABC — Columbia, South Carolina Chnrles A. Batson, Managing Director station of THE BROADCASTING COMPANY OF THE SOUTH G. Richard Shafto, Executive Vice President I IS-television, Channel !0, Columbia, S.C. . WIS Radio, 560, Columbia, S.C. • WSFA-TV, Channel 12, Montgomery, Ala. / All represented by Peters. Griffin. Woodward, Inc.