Sponsor (Jan-Mar 1962)

Page scan 00082 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1962)
Leaf #:
00082
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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In the first place ... in the first place, there was this network called ABC -TV. . . followed in the second and third place by those other two networks called Z & Y. And this network called ABC-TV, rated first according to the latest Nielsen figures,* further demonstrated its popularity by placing 8 of its programs in the top 20. And did this where it coi most — where the watchers can watch networks. Which is, in the first place, truest test of program popularity. ABC Television •Source: Nielsen 24 Market ratings, week ending December 23, Average audience, Sunday thru Saturday, 7:30-11 PM.