Sponsor (Jan-Mar 1962)

Page scan 00083 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1962)
Leaf #:
00083
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

f SPONSOR 8 JANUARY 1962 S THE FCC ANTIADVERTISING? iPONSOR probes the question midst an air of uncertainty creted by the governmental agency ^ince the day last May when FCC chairman ewton N. Minow stood up at the NAB convention J Washington and lambasted the broadcasters with le "vast wasteland" charge, the industry has been ■mcerned with FCC thinking on program balance, Dtion time, children's programs, contractual relays with network affiliates, and advertising on le air. (The subject of advertising, in particular, has rsistently puzzled broadcasters and admen. They • e raising these questions: • Are FCC actions creating an air of uncer WNSOR • 8 JANUARY 1962