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Media people:
what they are doing
and saying
TIMEBUYER'S CORNER
Ben Pettick of Product Services returned from vacation . . . Two McCanners who found each other: Larry Bershon marries Dorine Bloom in April . . . Sam Scott left JWT for EWR&R to take the place of Marvin Richfield as media dir. Richfield moved to Madison Square Adv., a new agency ... At F&S&R, Jack Low, who was media mgr., has heen made an a.e.
When Steve Katzman of Bates returned from his Florida vacation, he commented: "One resort near Miami was so dull that the tide went out and never came back." . . . With Enid Cohn leaving McCann. Judy Bender takes over Nestle . . . Pete McClean, former DCS&Ser, joined JWT . . . Jack Carver, who was an assoc. media dir., has been made an a.e. on the P. Lorillard account at L&N. Before L&N, he had been v.p. and assoc. media dir. at DCS&S.
°iT THE ANNUAL Detroit Broadcast Representatives' holiday party for agency media Jeople: (l-r) Jim Brien and Bill Davis, McCann-Erickson; P. C. Beatty, Maxon; and Jill Bryan of PGW. Affair was at the Penthouse Suite of Veterans Memorial Bldg.
Paul Theriault of Y&R, lunching at the Envoy Restaurant with reps, observed that certain agencies either seek out or attract listinct social types. One of the agencies he mentioned is lotoriously Ivy, in dress, manners and the way they conduct )usiness. "In fact," said Theriault, "when they lost a three milion dollar account last year, one v.p.'s hair turned charcoal grey jvernight."
Shifts at B&B: Tom McCabe, who bought on Texaco, was appointed isst. media dir. on General Foods . . . Walt Reichel, previously buyer on (Please turn to page 39)
STIR UP SALES
BUY WREX-TV
THE
HOT
BUY
EVERY
MONTH
IT PAYS TO
use KTVE"
So say the Ballard Brothers of BALLARD'S in Monroe. La.
OVER IOO LOCAL
ADVERTISERS USE
KTVE REGULARLY
TO GET SALES
RESULTS & PROFITS
KTVE
m I
CHANNEL lO
1/
EL DORADO MONROE GREENVILLE
REPRESENTED NATIONALLY BY: VENARD RINTONE & McCONNEL CECIL BEAVER SOUTHERN REP.
/PONSOR
8 JANUARY 1962