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PROTECTION
THREE SHOTS FROM A SHOOTING SCRIPT:
"CAMERA MOVES UP AND OVER JAR AND LID SO WE LOOK DIRECTLY DOWN ON THEM FROM OVERHEAD AND SEE THEM AS TWO CIRCLES. SUPER: •DOUBLE CIRCLE OF PROTECTION. '
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"DISSOLVE TO GIRL IN SLIP, REACHING AS IN FIRST SCENE. FLOAT IN ONE WHITE CIRCLE OUTLINE WHICH MOVES IN SYNC. WITH AUDIO.
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"HOLD CIRCLE AND DISSOLVE TO GIRL AT TABLE AS IN SECOND SCENE. FLOAT IN SECOND CIRCLE. NOW BOTH CIRCLES MOVE IN SYNC. WITH AUDIO . "
FILM
does the unusual !
Note the technic shown here. The producer calls it "live action." Actually, it's a combination of camera movement and a controlled light beam (or beams) of any size or shape. In this case, single circles. Plus optical printing.
Result: a highly effective commercial, one with striking sales impact.
In fact, film offers many technics to produce the kind of commercials you want, the way you want them— and when!
What's more, film gives you the convenience, coverage and penetration of multiple markets that today's total selling requires.
For more information, write
Motion Picture Film Department
EASTMAN KODAK COMPANY
Rochester 4, N.Y.
East Coast Division
342 Madison Avenue
New York 17, N.Y.
Midwest Division
130 East Randolph Drive Chicago 1, III.
West Coast Division
6706 Santa Monica Blvd. Hollywood 38, Calif.
or W. J. German, Inc.
Agents for the sale and distribution of Eastman Professional Motion Picture Films, Fort Lee, N.J., Chicago, III., Hollywood, Calif.
ADVERTISER:
Odorono AGENCY:
Ellington & Company, Inc. PRODUCER:
Gray-O'Reilly Studio