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Inside the top 10 spot agencies: 5. BBDO
YOUNG MEDIA PILOTS AT BBDO
Maneloveg, Donovan, Papazian & Co. function in 'young people's business' in which computer abets, not voids media man— machine should speed up spot buying
■ outh is the dominant force in the sleek computer atmosphere that prevails at BBDO. It is brought in sharp focus time and again in the media department where one encounters such young executives as 37-year-old Herb Maneloveg. vice president and head of the media department; 39year-old crewcut Michael Donovan,
vice president and media manager, and the 30-year-old keen Ed Papazian. manager of media analysis and planning.
They are indeed typical of the newer breed at the immense BBDO operations around the world — and they reflect the thinking of Charles Brower. president of the agency
whose combined television-radio billings last year came to nearly $100 million. BBDO spent some $47 million last year in broadcast spot alone. TV-radio's share of overall billing came to a juicy 40' ;. The agency's overall billing amounted to $250 million and it emerged in third place in sponsor's analysis of the 1961 top
BBDO's media staff, like rest of agency, is young in spirit
Media manager Mike Donovan, v. p.
Media supers. \\. O It i i on
Media buyers
Cleveland
Media supers.
I . Millol II. Martini'/ S. Rosenfeld
Boston, Detroit
Media buyers
Media buyers
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1
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Staff
Staff
SOME ARE all-media buyers and
some specialists in the BBDO media department. The
associate media directors serve as
liaison with the various branch offices.
Brdcst. coordinator L. Goldberg