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FIRST of the top name talents to appear on WNEW, N.Y., 'live' music spectaculars was Jonah Jones shown (above) warming up his famous trumpet. With Jones is WNEW radio personality Big Wilson, who plays a clavietta. 'An Hour With Jonah Jones' was aired 17 November 1961
RADIO REVIVES 'LIVE' SHOWS
^ New York radio station sets out to win over listeners with 'live' music spectaculars featuring top name bands
^ Cost of top talent shows pared through arrangement made with American Federation of Musicians, N. Y. unit
I
n the unrelenting battle fouuhl h\ broadcasters to come up with a newer— and perhaps brighter — reason for itchy-fingered dial switchers to tune in their stations, WNEW New York is racking up a few trophies. The weapon : a series of "live" (via tape I . half-hour and hour-long music spectaculars featuring some of the biggest name bands and performers in show business.
The series got off the ground on 17 November, last year with Jonah Jones (see photo above) and his Quartet as the attention-getter. Since then. WM'W listeners have heard Duke Ellington on 29 November;
Stan Rubin, his orchestra, and The Tigertown Five, on New Years Eve; Wood\ Herman and his orchestra on 15 January; and well-known jazz personality Dave Brubeck on 19 February.
This week (Wednesday), WNEW will present the first in a series of programs with night club celebrities. Tony Bennett is the lead-off-man. Si Zentner and his orchestra have been tapped for two weeks hence. The series is planned on a year-round basis with airings scheduled once or twice a month.
The series is costing WNEW an estimated $18,000 to $20,000, ac
cording to general manager John Sullivan. A pretty penny, perhaps, to be penciled in under audience promotion on the budget ledger, but a mere pittance however, for the talent it has secured, he believes. The reason for the cut-rate price: \\ NEW is paying scale-wage for the performers.
In order to make this possible, general manager Sullivan, who originated the idea for the music spectaculars, obtained permission from the American Federation of Musicians and entered into a one-vear pact with its New York unit. Local 802, to hire a minimum of 12 musicians a month.
The sum mentioned, however, does not embrace the cost of air time, tape, engineers and other station personnel involved with the procedure. The shows are promoted regularly on the air and full-page ads in newspapers alert listeners to the next such feature.
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5 MARCH 1962