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are more popular I 1 i among older household head-. (2) in smaller families, (3) awaj from large metropolitan area. and i 1 I among medium income families.
Situation comedies: It's the bigger
families with younger household heads (the) ran still laugh ahout it I living awaj from the large metro areas and earning a medium income that tend to like tlii kind of nighttime network television programing.
1/ ) stery-suspense-adventure — Here the audience picture tends to lean toward larger families, with vounger household heads, earning a medium income and living in urban and suburban areas. ^
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Popularity of network tv shows by family income category
UNDER 4b,000
45.000-18,000
WESTERN (30-min.) WESTERN (60-min.) QUIZ-AUD. P. (30-min.) SIT. COMEDY (30-min.) GEN. DRAMA (30-min.) GEN. DRAMA (60-min.) MYSTERY (60-min.) VARIETY (60-min.) INFORMATION (60-min.) VARIETY (30-min.) INFORMATION (30-min.)
It
107
21"
105
13*
38
!87
at
20°
"'
I66
$4
!S4
Si
IC*
ll8
S8
at
33
2,c
101
IV
103
i():
•Jo
i08
ic;
no
-.
t/)3
48.000 +
I88
■■■:
W'
85
.
13 J
!
!8°
94
17 !
■
00
Is6
101
IIs
_J
PATTERN °* family viewing to nighttime network tv is shown here by family income level. For details, see the caption on the preceding page
Popularity of network tv shows by Nielsen county size
WESTERN (30-min.) WESTERN (60-min.) QUIZ-AUD. P. (30-min.) SIT. COMEDY (30-min.) GEN. DRAMA (30-min.) GEN. DRAMA (60-min.) MYSTERY (60-min.) VARIETY (60-min.) INFORMATION (60-min.) VARIETY (30-min.) INFORMATION (30-min.)
18*
86
16'
81
\V
90
17s
91
I77
33
I89
104
IB«
104
IT*
102
13*
99
11*
89
J 11°
93
22°
103
nt
110
2| 8
1(0
11*
108
11 7
114
I36
108
IS7
110
17 7
104
«'
107
I48
110
12°
108
247
116
©« 1
14
2D4
103
20'
102
13°
99
16'
93
I57
88
I7r
101
BJ
108
14°
IM
108
97
2*7
111
24°
117
207
105
21*
109
18s
97
IS3
&
\h3
89
I*-4
85
16*
B9
14'
105
J to*
34
EVENING audiences to network tv shows are shown here according to county size. For detailed explanation, see caption on preceding page
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38 SPONSOR • 5 MARCH 1962