Sponsor (Jan-Mar 1962)

Page scan 000745 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1962)
Leaf #:
000745
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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) do with you ? Two things. One — it points out how brilliant a job advertising can really do. Two — it proves that the advertiser who does it generally winds up with the business. The moral is obvious. Which brings up two things more. One — there are some 7500 men and women involved in the purchase of national spot. Of this number — the top 2000 control over 95% of the total business. We call them the "influential 2000". The most economical way to pre-sell this "influential 2000" is via a schedule in SPONSOR because SPONSOR has the greatest penetration of influence with this "influential 2000" of any book in the broadcast field. Two — give your ads a "patch" of individuality. Without it — the page you buy is empty. With it — you can spark a purchase, increase a schedule, motivate a new appraisal, change a buying pattern and build your station's volume every year. SPONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 555 Fifth Avenue MU 7-8080 New York 17