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MWD BISKS
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1C (bas'ic) of or at the base; fundamental
. . . the fundamentals of broadcast buying
and selling are your business. Time was you
could carry the few essential facts and figures
in your head. But not today. Your business
is too complex.
In fact, ordering these books is a profitable decision . . .
That's why SPONSOR suggests you take a look at these seven factbooks. They're the best of their kind, compiled by experts and tailored to your needs. They'll save you time and help you make profitable decisions.
1 ALL-MEDIA EVALUATION STUDY (1954). An 100% objective, analytical appraisal of eight major media, the fruit of two years' research guided by an all-industry advisory panel. Thousands of copies bought by leading advertising agencies. The supply is limited.
155 pp. $2.00
2
1961 TIMEBUYERS OF THE U.S. Listing of timebuyers and their accounts in all major business centers, representing 98% of all radio/tv spot billings. In handy pocket format.
50 pp. $1.50
31961-62 RADIO BASICS. The only all-radio factbook. Audience data, programing, advertisers, costs, research, FM . . . every aspect of today's dynamic radio industry is covered in detail, available only in this major study.
120 pp. $1.00
4 THE NEGRO MARKET (1961). Tenth annual edition of SPONSOR'S famed survey of this important market. Incorporates the latest survey and census material; tells what the market is, what it buys, and how it can be tapped. Includes unique log of 200 Negro-appeal radio stations.
44 pp. $.50
51961-62 TV BASICS. An outstanding compilation of tv dimensions and statistics, compiled by advertiser and agency experts. Color, tape & film, costs and schedules, programing, viewing patterns . . . the latest research with dollar-and-cents purpose.
136 pp. $1.00
6
1961 FIVE-CITY DIRECTORY. Directory of advertising and broadcast firms and services in New York, Chicago, Detroit, Los Angeles and San Francisco. Pocket-sized for your convenience.
40 pp. $.50
7 TV DICTIONARY/ Handbook for Sponsors. Third revised edition contains 2200 television terms. Edited by Herbert True, of the University of Notre Dame, assisted by 37 contributors and consultants from every branch of the industry. Some copies of this rare edition still available.
50 pp. $2.00
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I SPONSOR PUBLICATIONS I
1 555 Fifth Avenue, New York 17, N.Y.
1 Please send me in the quantities indicated the I books I have ordered below.
Book No.
g Quantity
1
Payment enclosed □ Bill me □
NAME
Bill my company □
1
COMPANY
1
ADDRESS
1
CITY
STATE
SPONSOR
12 MARCH 1962
61