We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
SPONSOR WEEK
WRAP-UP
Spot tv up 12%
(Continued from page 7, col. 3)
advertisers' list. They are: Deluxe Reading Co., Drewrys Ltd., Eastman Kodak, Frito Lay, Green Giant, Mattell, Inc., Menley & James Laboratories, New England
Confectionery Co., and Renfield Importers, Ltd. Their expenditures ranged from $1.6 million to $371,000. Three product categories showed exceptional fourth quarter increases: sporting goods, toys, etc., 121.2%; household paper products, 63.2%, and pet products, 46.8%.
Advertisers
The FTC order regarding P&G's Crest toothpaste has important implications in the area of comparison test advertising.
In its complaint the FTC charged that the tests which P&G advertised comparing Crest with "regular" toothpaste are misleading as Crest was not tested in comparison with competing brands of commercially available product but with a formulation which was not commercially available and was substantially the same as Crest but minus the ingredient stannous fluoride.
Ici
dee:
ab' dies Bert nesi
Pin; Pha
1961
119;
3V
13,2
WIN A PROM was the tag line for a promotion at WWVA, Wheeling. Sandra Wilson and Mary K. Sloan prepare to count the thousands of empty Vicks cough drop boxes sent in by high schools competing for an all-expense paid prom. School collecting most empty boxes will win
SCOUT JAMBOREE in Detroit was hosted by Worth Krame pres. of The Goodwill Srations, WJR (AM & FM) and WJRT (TV), who was chairman of the event. With him are (I to r) Merritt Hill, pres. of the Scout Council, X1 5 pilot Major Bob White, Herb Shriner
TRIUMPHANT ARTISTS in the contest to color and caption Executive Coloring Book at WIND, Chicago, were Jay Levinson co-creative dir. at R. Jack Scott and A. C. Trude, Jr., v. p. media dir. at Clinton E. Frank. Gen. mgr. Ed Wallis looks
the
(I).
and
on
02
SPONSOR • 12 MARCH 1962