Sponsor (Jan-Mar 1962)

Record Details:

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SPONSOR WEEK WRAP-UP Spot tv up 12% (Continued from page 7, col. 3) advertisers' list. They are: Deluxe Reading Co., Drewrys Ltd., Eastman Kodak, Frito Lay, Green Giant, Mattell, Inc., Menley & James Laboratories, New England Confectionery Co., and Renfield Importers, Ltd. Their expenditures ranged from $1.6 million to $371,000. Three product categories showed exceptional fourth quarter increases: sporting goods, toys, etc., 121.2%; household paper products, 63.2%, and pet products, 46.8%. Advertisers The FTC order regarding P&G's Crest toothpaste has important implications in the area of comparison test advertising. In its complaint the FTC charged that the tests which P&G advertised comparing Crest with "regular" toothpaste are misleading as Crest was not tested in comparison with competing brands of commercially available product but with a formulation which was not commercially available and was substantially the same as Crest but minus the ingredient stannous fluoride. Ici dee: ab' dies Bert nesi Pin; Pha 1961 119; 3V 13,2 WIN A PROM was the tag line for a promotion at WWVA, Wheeling. Sandra Wilson and Mary K. Sloan prepare to count the thousands of empty Vicks cough drop boxes sent in by high schools competing for an all-expense paid prom. School collecting most empty boxes will win SCOUT JAMBOREE in Detroit was hosted by Worth Krame pres. of The Goodwill Srations, WJR (AM & FM) and WJRT (TV), who was chairman of the event. With him are (I to r) Merritt Hill, pres. of the Scout Council, X1 5 pilot Major Bob White, Herb Shriner TRIUMPHANT ARTISTS in the contest to color and caption Executive Coloring Book at WIND, Chicago, were Jay Levinson co-creative dir. at R. Jack Scott and A. C. Trude, Jr., v. p. media dir. at Clinton E. Frank. Gen. mgr. Ed Wallis looks the (I). and on 02 SPONSOR • 12 MARCH 1962