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P&G consented to the order but for settlement purposes only. It doesn't imply an admission that the law was violated.
Meanwhile, the FTC has launched a broad investigation of cold remedies to determine whether their advertising overstates their effectiveness.
Financial reports: Warner-Lambert Pharmaceutical reported sales for 1961 were $204,672,000 compared with $197,883,000 in 1960, up more than 3%. Earnings were $17,413,000 or $3.28 per common share, compared with $16,517,000 or $3.10 per share,
a more than 5% increase.
Campaigns: Utility Co., makers of Gre-Solvent hand cleaning products, which recently appointed Dunay, Hirsh & Lewis, will be heavy this Spring in radio, according to the new agency which is currently blueprinting the campaign.
Merger: Mattel Inc. and one of Canada's largest doll manufacturers, Dee and Cee Toy Co., Ltd. Mattel will spend about $250,000 in Canadian tv and print in the coming year.
Kudos: John H. Breck got first prize
for national tv advertising in the 10th annual merit awards contest of the Advertising Club of Springfield. Cited was a one-minute, color commercial for Breck Creme Rinse (Reach, McClinton). Breck also won five honorable mentions.
PEOPLE ON THE MOVE: John T. Dorrance, Jr. to chairman of the board at Campbell Soup, succeeding Oliver G. Willits. . . . Richard C. Roth to
Nytol and Pycopay product advertising manager and David Miller to PoliGrip and CD. 60 product advertising manager at Block Drug . . . Arnold C. Thomson to director of advertising for Dodge passenger cars.
SHE STUMPED THE PANEL on CBS TVs
"To Tell the Truth." She's Betty Chadwick, chief photographer at WTHI-TV, Terre Haute, believed the only female tv news photo chief
SHARING THE SPOTLIGHT with Capitol recording star Ferlin Husky (r) at the RTES Salute to Country Music is Matthew J. Culligan, RTES pres. and McCann-Erickson exec.
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AROUND THE WORLD race to promote the Seattle World's Fair will be run by KVI d.j.'s
Hardwick (I) and Buddy Webber (r). They glower at each other across the globe while pretty station staff member Lorena Deschamps stands by during the warm-up for the race
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MASTER SWITCH which activated the new 50 kw transmitter at WBAL, Baltimore, was pulled by v. p. and gen. mgr. Thomas S. Carr, increasing the station's range and fidelity
CAPITOL HILL visitor to Charlotte, Ernest Lindley (I), special assistant to Secretary of State, talks with Charles Crutchfield, of Jefferson Standard Broadcasting Company
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12 MARCH 1962
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