Sponsor (Jan-Mar 1962)

Geller . . . George M. Drake to public relations and publicity director at Burton Browne Advertising . . . Majorie Hoyne to account executive at D'Arcy . . . Frank R. Regalado to media director for tv and radio at McCann-Erickson, San Francisco . . . Horace Judson to media director at Hicks & Greist . . . LeRoy H. Dreher, Clayton Huff and Donald A. Wells to members of the board at BBDO . . . Ted Levenson to director of marketing development at Papert, Koenig, Lois . . . Anthony Rosa to group supervisor in the media department at D'Arcy . . . B. Russell Buck, Jr., Joseph P. Perry and Edward L. ZagRodny to account executives at Needham, Louis & Brorby . . . Jack M. Bristow to manager of the Dallas office and John M. Tyson to manager of the Chicago office of BBDO . . . Betty Orr to public relations manager at J. M. Korn & Son, Philadelphia. Tv Stations Retired: Jerome Patterson as president of Morse International Advertising. Future plans include consultant to the president of Vick Chemical. Associations The NAB delegation of U. S. broadcasters is back from its 23-day tour of Latin America with some suggestions. Among the things they thought urgent: • There is a need for broadcasters to do more to combat Communist propaganda in the hemisphere. • A need for U. S. government ■dedication to private ownership and freedom from regulation for broadcasters, in view of decisions pending in several South American countries on licensing private vs. government radio and tv. The Georgia congressional delegation assembled at the Shoreham Hotel in Washington, D. C. to discuss radio-tv problems with the state's Association of Broadcasters. Host for the event was H. Randolph Holder, president of the GAB, from WGAU, Athens. Local business must be picking up in the south Atlantic and South Central regions, because stations there predict an 11% and 7% increase in time sales in 1962, higher than predictions from any other region. Predictions emerged from a survey of tv stations by the TvB. The general consensus from all areas: a six per cent increase in local business and national and regional spot, and a five per cent jump in network time sales. That five-year deal P. Ballantine made with WPIX (for air time) and the New York Yankees (for tv rights) cost the brewery over $10 million. The package includes 81 home games and 46 road games. Ballantine resold a portion of the time to R. J. Reynolds, which will co-sponsor. Opposition: WREX-TV, Rockford, general manager Joe Baisch submitted to the FCC some 1,000 typewritten pages opposing the proposed deintermixture which would shift the station to uhf. Kudos: WBRC-TV, Birmingham won a Freedoms Foundation Medal, its second in a row, for its eighth annual Fourth of July program . . . Frederick S. Houwink, vice president of the Evening Star Broadcasting Company and general manager of WMAL (AMFM-TV), Washington, D. C, was named general chairman of the Washington Convention and Visitors Bureau's Campaign for funds. New bureau: Westinghouse Broadcasting has opened a news bureau in West Berlin, headed by Edward J. De Fontaine, who has been serving as a WBC correspondent in Bonn. Financial report: Metromedia reported net income for 1961, after taxes and all charges, of $1,164,267, or 68(2 per share, whereas for 1960 it was $1,603,255, or 940 per share. Gross revenue for 1961 had been $48,653,186, compared to $42,598,179 for 1960. PEOPLE ON THE MOVE: John J. Vince, producer-director at WTAE, Pittsburgh, to the USIA as a tv producer stationed in Washington, D. C. . . . M. H. Yeoman to the sales staff, Robert L. Tuttle to sales manager and Stan Richards to general manager of WCCB-TV, the new outlet in Montgomery which starts around 17 March . . . Robert W. Breckner to president of the Times-Mirror Broadcasting Co. and chief executive of KTTV, Los Angeles . . . George D. Lilly to national sales manager of WGAN-TV, Portland, Me. . . . Ralph Hansen to vice president and program manager of KTVI, St. Louis . . . James W. Phillips to promotion director at KING-TV, Seattle . . . Joseph Herold to general manager of the tvradio division of Hawaiian Broadcasting System, Ltd., from v.p. and general manager of Mullins Broadcasting Company, Denver. . . . Joe A. Love to account executive at KVOOTV, Tulsa . . . E. Johnny Graff has resigned as president of NTA broadcasting subsidiaries as a result of the sale of the properties . . . Emma Williams and Leslie Lindvig to vice presidents and Homer Lane to general manager of KOOL Radio Television, Inc., Phoenix . . . Lee G. Stevens to managing director of WWUP-TV, the new station to be built at Sault Ste. Marie, Mich., this Spring. Dissident Macfadden stockholders last week obtained a temporary injunction enjoining the assets of the merged Macfadden-Bartell Corp. The injunction was by a 2 to 1 vote of the N. Y. State Appellate Division but the prevailing opinion made it clear that the injunction would be in effect until the outcome of -the injunction trial and that the court was not passing on the merits of the disputed merger. RAB will spend between $500,000 and RADIO STATION BOSTON— CLASS B FM Maximum power — stereo multiplex with all brand new RCA equip. Priced for immediate sale. Cash $75,000 or $50,000 and take over all liabilities. Contact Harvey Sheldon, LY 9-3557 or JE 1-8092 or write 23 Central Ave., Lynn, Mass. Rm 710. SPONSOR 12 MARCH 1962 65