Sponsor (Jan-Mar 1962)

ONE BUY! FOUR MARKETS! » Albany > Dothan EXCLUSIVE ^V^MU'i • Tallahassee • Panama City NB C PROGRAMMING One buy, one bill, one clearance delivers four market areas with a combined population of 1,230,700 and 211,290 TV Homes! WALB-TV and WJHG-TV dominate this area! WALB-TV WJHG-TV Ch. 10 Ch. 7 Albany, Panama City 6a. Fla. GRAY TELEVISION, INC. Raymond E. Carow, General Manager Represented nationally by Venard, Rinroul, McConnell, Inc. In the South by James S. Ayers Company. WTRF-TV Ioard GOTTA HAND IT TO 'EM! No question about it. the two documents that have contributed the most to the government are Forms 1 040 and > 1 040A ! 'Call letters?' Wheeling wtrf-tv INTELLECTUAL DISCOURSE! She: "Would you call it telepathy if I were thinking the same thing ycu are?" He: "No, I'd call it just plain iuck!" wtrf-tv Wheeling BACK COUNTRY ETIQUETTE! What would be appropriate to send a lady cannibal on her birthday-" A box of Farmer Fannie's? Wheeling wtrf-tv VACATION? Exec VP Bob Ferguson decided to take it away. So far, his documentary on the trip only disclosed that he found South America's second most popular sport revolting'. wtrf-tv Wheeling THANKS to WCN's Ward Quaal and Dave Bailey of Ad Age for sending Marion Odmark's Chicago American article quoting one our original Story Board gems . . . 'Old hairdos never die, they just get poofed out'. Nice of Marion to print the call letter credits. Wheeling wtrf-tv ♦VERY IMPRESSIVE! . . . that's what alert advertisers report after their spot schedules have been given the WTRF-TV treatment in the rich and busy Wheel ing-Steubenvi lie Industrial Ohio Valley. Lucrative, too. Ask George P. Hollingbery to give you the specifics. wtrf-tv Wheeling CANINE CAPERS! Suggest the dog food industry do more research to find if dogs can read. Saw a dog looking at a sign reading "Wet Paint" . . . yep, he did! CHANNEL SEVEN WHEELING, WEST VIRGINIA Tv and radio N EWSMAKERS i Herbert J. Mendelsohn has taken over as general manager of WKBW, Buffalo. Mendelsohn has been sales manager for WABC (AM & FM) in New York. Prior to that he was an account executive at \\ l\S. Vu York, for five years. Before entering the broadcasting field, he was sales manager of Hart Publishing Co. and held various sales positions in the food and hardware industries. Mendelsohn's appointment was announced by Thomas S. Murphy, executive vice president of Capital Cities. John Barry has been named eastern sales manager for AM Radio Sales, after having served at the rep firm as an account executive since 1958. Barry's sales experience prior to that included exclusive representative for KYA, San Francisco. He was also an account executive with George W. Clark Representatives. A graduate of St. Mary's College in Maryland, Barry also holds a law degree from St. John's University in New York. He'll be headquartered in New York. Max Sherman was promoted to vice president and general sales manager of WWDC, Washington, D. C, from vice president of local sales. He'll now have direct supervision over all national and local sales acgrfk^ tivities for the station. Sherman has been 5kJ| with WWDC since 1947, when he joined I vr the staff as an account executive. Taking ^^^^^ over for Sherman as local sales manager is Stan S. Stoller, who has served as an account executive since 1946. Both men belong to the Advertising Club of Washington. Fred Neuberth is the newest addition to the New York sales staff of John Blair & Co., radio station representatives. The appointment was announced by Louis Foust, vice president and eastern sales manager. Neuberth comes to Blair from AveryKnodel, with which he has been associated since 1948. In addition to sales activities at Avery-Knodel, he also handled special areas of research and promotion. Previously, Neuberth had been on the executive staff of TWA. 68 SPONSOR 12 MARCH 1962