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The Most Number One Station in
the Immediate Vicinity
The perpendicular pronoun and the numeral one have much in common. Our Ma, old WMT Radio (forty this year), taught us not to confuse the two. Statisticians who work for WMT-TV look like croquet hoops from bending over backwards. Yet it's difficult to walk the line between station ego and station firstness. We try to quote narrow-shouldered, Brooks-Brothers-Type statistics. For example:
In one two-day period in February we announced 98 church service cancellations, 60 no-meetings-today, and 142 school closings, all storm begotten. When folks want word to get around they call us.
A hundred and one correspondents throughout our listening area relay news to the WMT news center. When we want word, we call them.
Our Farm Service Department is staffed by three college graduates, all born and raised on farms.
Then things like this come along:
In "homes reached" WMT-TV is # 1 in all time periods from sign-on to sign-off, Sunday through Saturday. (Cedar Rapids — Waterloo ARB 11/25/61.)
In "station share" WMT-TV is #1 Monday through Sunday, 9 a.m. to midnight. (Ibid.)
Of the ten top daytime shows WMT-TV has ten. Of the 478 quarter-hours measured for "homes reached" WMT-TV has 326^ firsts.
How can you ice that?
WMT-TV
CBS Television for Eastern Iowa
Cedar Rapids — Waterloo
Represented by the Katz Agency
Affiliated with WMT Radio;
K-WMT, Fort Dodge; WEBC, Duluth.
1*1
PONSOR
2 April 1962
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