Sponsor (Apr-June 1962)

Record Details:

Title:
Sponsor
Date:
Apr-June 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1962)
Leaf #:
00067
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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SPONSOR NAB CONVENTION ISSUE A special SPONSOR guide to what's happening, and where, at the 40th Annual Convention, National Assn. of Broadcasters, Chicago, 1-4 April 1962 CONTENTS Tiro men, two speeches: one year later 63 An open letter to Chairman Minow 64 An open letter to Governor Collins 66 Convention agenda 69 Convention hospitality suites 72 Chicago directory 75 Advertising agencies 75 Media buyers 75 Radio/tv representatives 78 Advertisers 78 Networks, groups 79 Film/tape commercials 79 Film/tape programs 79 Film/tape services 79 Music/radio services 79 Research/ promotion services 79 Equipment exhibitors 82 ?0NS0R 2 april 1962 CONVENTION SPECIAL 11 • 61