Sponsor (Apr-June 1962)

If you want to know if people are paying attention to you, try doing something wrong. This is an unfortunate but true fact of life, and one that children catch on to very early in life. They discover that crayoning a picture of Daddy on the dining room wall is a guaranteed way to make you the focal point of the family. Later on, when they get to be adults, people often forget this useful little fact — but not if they manage WEZE they don't! Let one of our announcers say exquisite instead of ex-quis-ite and you can bet your life we'll hear from one English teacher in Maine, three in Massachusetts, and another in Vermont. Mispronounce Princess Radziwill's name in a news report and the maii bag bristles with letters telling you to straighten up. Naturally, on WEZE we try to keep our errors to a minimum, but we have to admit that even the critical letters are welcome because they're a sure sign that people aren't just tuning in — they're really listening. And besides, we can always console ourselves with all the congratulatory letters that pour in (literally) from every corner of New England. Our favorite letter this month was from a farmer in Vermont, who said he'd installed a portable radio in his hen house, kept it tuned to WEZE, and thereby increased egg production by about 20%. Hens having notoriously little spending money, we're not sure this is any great asset to our advertisers, but at least it's nice to know that if we occasionally lay an egg that we have to apologize for, there are an awful lot of eggs being laid that somebody's happy about. Sincerely, Arthur E. Haley General Manager P.S. And if you'd like to find out about all those WEZE listeners with lots of spending money, write or phone me of WEZE, Statler Office Building, Boston, Mass., Liberty 21717, or contact your nearest Robert E. Eastman representative for all details. 40 Media people: what they are doing and saying TIMEBUYER'S CORNER Ed Green joined Lawrence C. Gumbinner as broadcast supervisor, leaving Benton & Bowles where he was an assistant media director . . . Howard Lelchuk has been made an assistant media buyer at Fuller & Smith & Ross . . . Ruth Supiro has been appointed assistant media research director at Kenyon & Eckhardt. She was previously director of the research department at Blair Television Associates . . . Horace Judson named media director of Hicks & Greist . . . Donald Scandlin i9 now a media buyer at Fuller & Smith & Ross. Formerly, he was a media supervisor at Erwin Wasey. Ruthrauff & Ryan. SO FAR, the Blair-Tv "Rip Cords" have received no answer from Pete Matthews of Y&R or the Y&R media department to their challenge of a parachute jumping competition. But, here they are, prepping, at a New Jersey skydive field: (l-r) a.e. Bob Hemm, sales assistants Liz Magee, Jeanne Bogner, and Pat Mahoney; and a.e. Otto Ohland Blair-Tv's softball team plays Y&R's team each spring, and now the rep firm's staff has invaded a new sports field which it has challanged Y&R to compete in: parachute jumping. Members of its parachute team are account executives Bob Hemm and Otto Ohland and sales assistants Liz Magee, Jeanne Bogner, and Pat Mahoney. Hemm now tells his neighbors that he's in the parachute business. | Asked how's business, he says: "I don't know, it didn't open up yet. Jeanne Bogner claims that her uncle achieved distinction as the first man to jump out of an airplane. "It took real courage in those days to do a thing like that," she says. "After all, parachutes hadn't been invented." (Please turn to page 42) H'nNSOK 16 april 1962 u