Sponsor (Apr-June 1962)

SPONSOR The Colonel is 30 years old Tliiit\ years ago the Peters. Griffin. Woodward Colonel I with Jim Free a> head colonel) opened an office in Chicago. Today the PGW Colonel is famous. He represents 37 tv -tat inn and 27 radio station-, maintains 12 offices, provides timebuyers as well as stations with countless services that weren't dreamt of a scant 10 years ago. The Colonel today i> dynamic H. Preston Peters, he started as a \er\ junior colonel himself and worked his way up to head of the giant national representative firms of our industry. Second in command is Lloyd Griffin, highly respected head of the tv division. sponsor congratulates all the Colonels on their many outstanding contributions to the broadcast advertising industry. 1440 minutes daily in Detroit The Detroit newspaper strike demonstrated once again thai broadcast news does the job. For 30 days the two Detroit newspapers were on strike. Instantly the radio and tv stations of that great city came to the rescue. Some, like WJBK-TV, went far beyond the call of duty. \\ \\ .1 and WWJ-TV, WXYZ and WXYZ-TV, WJBK and WJBK-TV, CKLW and CKLW-TV, WJR, WKMH, W-CAR, and many other station in the area filled the air waves with reports that kept the populus informed 1440 minuteeach day. The broadcast industry has no desire to crow over the misfortunes ol another medium of communication. Every medium has its place. But there are those who, for whatever reasons, tearfully lamented that Detroit without newspapers was ignorant and totally uninformed. With survey after survey showing an increasing preference For tv and radio new-, with Detroit home abno-t solidl) t\ and radio equipped, and with the remarkable record demonstrated by Detroit's broadcast facilities during the strike, this just doesn'l make sense. Congratulations to IRTS The Radio and Television Executives Society recently changed it name to the international Radio and Television Society. In an era of communication satellites, and advertising agencies handling Common Market accounts. IRTS sounds fine. ^ lO SECOND SPOTS Music critique: Comic Jack E. Leonard said of Louis Prima's latest record release. "It sound lik« the Mafia with bugles.9 Sports: Frank Giilord. the New ^l ork Giants football star and sportscaster, feels that it is important that men in sports learn the art of being interviewed on t\ and has worked out a simple formula for them to use. What ever sports question is asked, all the) need answer is one of the following: "Yes" or "No" 2) "It's too earlv to say" 3) "C'monnow!",and 1) "Well, there are two sides to every question — depending upon ihe circumstances." Civilization: Jimmy Dean, who hosts NBC TV's Tonight show the week of 9 Juh. recently returned from South America and told a group of advertising men ahout the influence of Madison Avenue on the Amazon natives. "Because of the vermouth commercials they heard on their short-wave sets," he told them, "the headhunters now stuff shrunken heads with pimentoes and put them in martini glasses." Childhood: Comic Alan King, in Chicago for an engagement at the Living Room, appeared on a local d.j. show and was asked what kind of childhood he had. "My father was unusuall) mean," he said. "He made me go to bed without dinner." When the d.j. pointed out that many fathers discipline their kids this way, King said, "For nine years?" Quiz shows: Johnny Carson asked a contestant on his ABC TV show Who Do You Trust?, "Who was the plumbing inspector of Ethiopia?" Replied the contestant. "What year?" Economics: Discussing the unemployment problem in Hollywood, Broadwav singing star Martha Wright commented: "The trouble with Hollywood is that it"s an underdeveloped community with overdeveloped women.-' Animals: Dennis Beaumont, of the Troy-Beaumont Co.. recently bought a large dog to keep burglars away. "Now." he says. "I have onh one problem — the dog steals." 70 SPONSOR 4 june 1962