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RED CROSS
LOOKS
TO YOU
When you help, Red Cross can help
TV SPOTS (+) RADIO SPOTS
LOWELL THOMAS speaks for the Red Cross as he shows how the organization helps people in need from Puerto Montt, Chile, to the edge of the Bamboo Curtain. Zeroing in on still pictures gathered from around the world, and with dramatic drum beats and a musical score, he beats home the message "When you help . . . Red Cross can help."
60-20-10 seconds
Also COLOR SLIDES, TELOPS, FLIP CARDS
with voice over copy
AMD— a recording with ID's for station breaks, voice over credits,and crawls
Recorded appeals by^ PAT BOONE
^BING CROSBY ^BOB HOPE -&THE FOUR LADS ^FRANCES LANGFORD 7&ART LINKLETTER ^TED MALONE -&MITCH MILLER ^ROSALIND RUSSELL
PLUS A VARIETY OF SHORT IDs
all lengths from 05 to 60 seconds
TELEVISION FILM
EVERY PART OF TOWN
(\4l/2 minutes— 16mm— color or black and white— sound cleared for TV)
STARRING:
-ft PATTY CAVIN NBC
3$* LEWIS
SHOLLENBERGER ABC
4 SAM DONALDSON -CBS
<o£ Colorful Hurricane Carla is also the star of this newsworthy account of how Red Cross volunteers took on the momentous task of caring for the people involved in the greatest human exodus in modern history. These scenes, plus vivid demonstrations of mouth-to-mouth resuscitation, highway first aid, nursing in disaster, and services to the armed forces, dramatically show what Red Cross is doing around the world and in "every part of town."
All these materials available from
YOUR LOCAL RED CROSS CHAPTER
THE AMERICAN NATIONAL RED CROSS
In New York, call MUrray Hill 9 1000 In Hollywood, call Hollywood 5-5262
THE ADVERTISING COUNCIL New York r Chicago
• THIS SPACE CONTRIBUTED AS A PUBLIC SERVICE*
SPONSOR
11 JUNE 1962