Sponsor (Apr-June 1962)

Page scan 000772 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1962)
Leaf #:
000772
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

LOWER STANDS LOWER STANDS Seating capacity: 18,000,000. That's a big stadium they play those AFL football games in. Every Sunday, come September, a conservatively-estimated turnout of 15,000,000 fans will take their ABCTV seats (on the 50-yard line) and follow the AFL's exciting brand of football. It's the AFL's 3rd spectacularly successful season on ABC-TV. If you're looking for reasons why AFL football is such a good buy, look at the football audience. Football, according to a recent Nielsen survey,* leads all major sports in attracting the top of the market— the younger, larger families with higher incomes. And AFL football, with its razzledazzle, wide-open style of play that is made to order for home screens, delivers these responsive families in concentrated strength. Huddle with your ABC-TV sales representative. Get the story on the extended coverage, exceptional reach and cost efficiency your sponsoring dollar buys on a full 18-game schedule, including the Big Championship play-off. It's quite a story. 'Source: Nielsen special analysis. AMERICAN FOOTBALL LEAGUE...ON ABC-TV SPONSOR 11 june 1962