Sponsor (Apr-June 1962)

Page scan 000939 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1962)
Leaf #:
000939
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

$7,885,360 SPONSOR 2 5 JUNE 1962 Coke-Pepsi budgets highest in history ^ No pause, even for refreshments, in the battle between the two big bottling giants ^J( all those who have contributed to broadcast and other media revenue, none should be more fittingly enshrined than two deep South apothecaries, John S. Pemberton of Atlanta, and Caleb 'Doc' Bradham of New Bern, N. C. The former alchemized Coca-Cola in 1886; the latter formulated Pepsi-Cola in 1896. Pemberton, during that first year, spent $46 for advertising and disposed of 25 gallons of Coke syrup. Bradham's ad and syrup disbursements at that time could not have been much more, were probably less. The Coca-Cola Co., leading bottling advertiser in the world, spent $7,885,360 in television alone in 1961, an increase of 66.1% over its 1960 video budget. It was, by far, the biggest share of Coca-Cola's advertising in the four major media. Pepsi-Cola SPONSOR 25 June 1962 27