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A round-up of trad* talk, trends and tips for admen
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25 JUNE 1962 Agencies with beer accounts will tell you that there are no more fastidious
c«pyri«M 19C2 critics of a tv commercial than bartenders, and that includes doctors.
sponsor They're very sensitive about the way a screen bartender lifts a glass of suds and puts it
publications inc. down before a customer, and. if the ritual isn't just right, bartenders will so inform
the brewery's salesman on his next visit or even call up the brewery.
P&G has won out, after a spate of debate, on its requirement that ABC TV change the teeoff time of the Motion Picture Academy Awards show from 10:30 to 10 p.m. next April.
It seems that the network had scheduled an Edic Adams special for Muriel in the 1010:30 slot and was reluctant to disappoint the cigarmaker.
Benton & Bowles will again be the agency of record on the Awards event.
Those concerned with picking up a successor to Lou Hausman as director of the Television Information Office have begun to toss the names of possible candidates into the hopper.
Among the bandied prospects: Joe Culligan, Victor Ratner, Roy Danish, who is Hausman's assistant, and Bert Briller.
Hausman would like to leave 1 October.
The working life of a network tv salesman isn't all wine and truffles.
After one of the networks had fired two of its salesmen contacts in close succession, an agency tv v.p. got curious and asked at headquarters what it was all about.
The answer he got gave him the impression that the men had shown too much empathy for their agencies' problems.
P.S.: The pair were quickly hired elsewhere in the tv selling field.
Big agencies have one disadvantage over their smaller brethren: because the chain of command entails so many more people it's tougher to track down the responsibility for a serious fluff to a single person.
A major agency throbbed lately over a fumble that caused the client to hit the roof, but to exact retribution would have meant a wholesale emptying of the executive suite.
For those who attended the NAB conventions in the early part of the '30s news of the death last week of Walter J. Damm must have occasioned a twinge of sardonic reminiscence.
The NAB membership in those days was, of course, much more compact and the pioneers often viewed the convention as a channel for Hipping critical darts at the smugness and politicking of the then-intrenched industry kingpin, NBC
Dour, blunt, laconic Walter Damm, along with Stanley Hubbard, of St. Paul, and Red Cross, of Macon, Ga., often functioned as the gadfly core of such recriminations. And the trio succeeded in lifting a convention out of the pall of prefabricated routine.
But as a broadcaster Damm not only ranked among the top as a programing innovator but as a practitioner of the finest in taste and public service.
60 sponsor • 25 JUNE 1962