Sponsor (Apr-June 1962)

WRAP-UP (Continued from page 55) the vacancy on the Ohio Educational Television Commission created by the resignation of Bob Dunville, Crosley Broadcasting Corp. president. PEOPLE ON THE MOVE: Fred W. Johnson to general sales manager at WFRV-TV, Green Bay . . . Al Perry to the sales staff of KOA-TV, Denver . . . Charles W. Thomas to assistant general tv sales manager of WFIL-TV, Philadelphia . . . Guy Griffen to assistant general manager of WBOC-TV and radio, Salisbury, Md. . . . Ozzie Osborne to account executive at WFBM-TV, Indianapolis. Radio Stations RAB has thrown out a "new frontier" challenge to radio stations. Speaking before the North Carolina Assn. of Broadcasters, Patrick E. Rheaume, RAB director of member development said radio still lags seriously in the race with newspapers. He said that the Sunday editions of daily newspapers in several North Carolina markets often gross annually more than all of the radio stations in the market combined. Rheaume predicted, however, that radio will close the gap in this decade, with much of the needed lift coming from retailers. Ideas at work: • WFBR, Baltimore presented on every newscast during June, its 40th anniversary month, a news event from its debut day 40 years ago. • WTLB, Utica ran a "Most Useless Thing" contest. First prize was a dilapidated car, second prize an old moose head. • WIL, St. Louis awarded its second annual $250 scholarship award to the outstanding student in radio journalism at the University of Missouri. • WJRZ, Newark, formerly WNTA, ran a contest for listeners to guess the number of billboards which new owner Communication Industries Corp. is using to promote the new call letters. Correct answer: 197. Kudos: George Stephens, farm director for KCMO stations in Kansas City was named one of six regional chairmen of The National Farm-City Committee . . . WJW, Cleveland was recipient of three major awards at the 10th annual AFTRA Awards Luncheon . . . Felix Adams, general sales manager of KRAK, has been elected vice president of the Sacramento Advertising & Sales Club. PEOPLE ON THE MOVE: Ralph Quor tin to sales manager of WNJR, Newark .. . Richard F. Cruse to sales promotion director of KFRE (AM & TV) and KRFM, Fresno . . . Edward A. McCusker to the sales staff of WPEN, Philadelphia . . . Rick Sklar to director of production and community services at WABC, New York . . . John 0. Downey to vice president and general manager of WCAU, Philadelphia, replacing Thomas J. Swafford who has resigned to purchase a radio station in Albuquerque . . . Bruce Still to director of production at WIL, St. Louis . . . Anthony Pansullo to station-sales manager at WRYM, Hartford . . . Larry Mazursky to assistant general manager of KWKW, Pasadena . . . Richard E. Taylor to account executive at WNBQ, Chicago . . . Donald A. Wolff to account executive with WMAQ, Chicago . . . Douglas D. Shull to national sales coordinator at WOWO, Ft. Wayne in addition to his job as promotion manager. Fm An unusual undertaking by an fm outlet involving the rebroadcast in its entirety of the full stereophonic signal of another fm station is in operation in Providence. WPFM is carrying live in fm stereo and direct from Symphony Hall in Boston, the Saturday evening concerts of The Boston Pops Orchestra. The series is made possible by receiving the signal of WCRB (FM), Waltham at the Providence studio site and rebroadcasting the signal. WPFM will continue with live FM stereo broadcasts in the fall with the winter schedule of The Boston Symphony Orchestra. There's a new fm outlet scheduled for completion in July. To be known as WMMM (FM), Westport, the new station will duplicate am programing during the day and will continue with independent music programing after the parent company signs off. The fm transmitter will be housed in the same location as the am transmitter. A highlight of the 7th annual New York High Fidelity Music Show will be a salute to the first anniversary of fm stereo radio broadcasting. FM stereo broadcasting has grown to include some 100 stations since last summer when the FCC first gave the go-ahead. The show will be held 2-6 October. Stereo starts: WTCX (FM), St. Petersburg began its first regular schedule of fm stereo operations earlier this month. Invitation: The Greater Seattle FM Broadcasters Assn. has extended an invitation to all fm broadcasters in Seattle to visit the Worlds Fair to attend the association's meetings, held the second Wednesday of each month at the Colonial Pancake House at 9 a.m. PEOPLE ON THE MOVE: George Pleasants to general manager of WKET, Dayton . . . Lacy Sellars to operations manager of WBT (FM), Charlotte. Networks ABC Radio has picked up its fourth 50 kw affiliate in five weeks. Most recent newcomer to the lineup is KWKH, Shreveport. Others: WHAM, Rochester, KRAK, Sacramento, KCTA, Corpus Christi. Sales: Gillette Safety Razor (Maxon) and Chrysler (Burnett) will co-sponsor both of baseball's All-Star Games SPONSOR 25 june 1962 61