Sponsor (Apr-June 1962)

on NBC TV and NBC Radio, scheduled for 10 and 30 July. . . . Best Food (Lennen & Newell) bought minutes in ABC TV's "The Flintstones." . . . General Mills, via Knox Reeves, has signed for the "All-Star Scouting Report" which precedes both All-Star Games on NBC TV. Way out promotion: A wall-size map and guide to the exploration of space came from the sales development side of NBC Radio with the reminder that the exciting developments of the space age are also charted on NBC Radio. Specials: Pharmacraft Laboratories has picked up the tab for three hour-long specials on ABC TV within a four-day period. Shows, two repeats and one original, are set for 11, 12, and 14 August from 10-11 p.m. Buy, via Papert, Koenig & Lois, is on behalf of Allerest allergy tablets. PEOPLE ON THE MOVE: Philip Sterling, who's assistant publicity director at CBS Radio, is collaborator in the biography "Fiorello La Guardia" by Bella Rodman to be published in October by Hill & Wang. . . . John Regazzi to comptroller of AB-PT. Representatives An expansion of the tv department at Edward Petty includes the promotion of eastern tv sales manager Ted Page to vice president of the company. Alfred Masini and Malcolm James, tv salesmen, have been appointed group sales managers. Three sales men have been added to the New York staff — Thomas J. O'Dea, James D. Curran and Len Tronick — and Karl H. Mayers has been named assistant director of marketing and sales development. Adam Young is adopting a completely automated billing system, with all divisions set to be converted by the end of the summer. The system will compute the monthly billing by station, product and agency. Rep appointments: WHTN-TV, Huntington, W. Va., to Ohio Stations Representatives for Ohio and Pittsburgh sales. . . . WFMV, Richmond and WNXT, Portsmouth to WalkerRawalt for national sales. . . . WTSPTV, Tampa, new third station which goes on the air this fall, to H-R. PEOPLE ON THE MOVE: Anne Owen to the newly-created post of special projects director at Robert E. Eastman. . . . Henry J. Akins to account executive in the Atlanta office of H-R. . . . James C. Timothy to account executive in NBC TV Spot Sales, Chicago and Edward C. Cotter to account executive in NBC Radio Spot Sales, also Chicago. . . . James Dowdle to the Chicago tv sales staff of Katz. . . . Bill McKee to eastern representative with Dean & Slaughter, rep for The Dakota Salesmaker radio stations. Film Bomba, the Jungle Boy features, out of Allied Artists Tv Corp., seems to be having strong going on the rating front. Some cases in point: WNEP-TV, Scranton: Sunday afternoons, reached an ARB sets-in-use of 23, as compared to an average 4 the year before. WFBC-TV, Greenville, S. C: went from an ARB rating of 9 to 18 for a Sunday afternoon, with average homes per quarter-hour to 61,000 from 26,000. WKBW-TV, Buffalo: a Monday through Friday late afternoon strip got a March-April 21.5 Nielsen average and an ARB 20. The Nielsen share was 54 and ARB, 60. WISH-TV, Indianapolis: scheduled Saturday afternoons and achieved a 15.6 Nielsen rating, as against the competition's 7. NTA will supply WABC-TV, New York with a new series of "The Third Man" which will get prime-time slotting by the network flagship next fall. The show will move from 10:30-11 p.m. on Thursdays to the same berth on Fridays. It's sponsored in excess of 80 cities by Budweiser Beer. The Grand Prix for television of the Venice International Advertising Film Festival went, for the first time in several years, to a U.S. producer. Winner was MPO for the commercial: "Who says beer is a man's beverage?" produced for J. Walter Thompson and client the United Brewers Assn. Alexander Productions has been formed by Michael Palma, former executive vice president of Transfilm-Caravel. Based in Colorado Springs, Colo, and Puerto Rico as a cost-saving measure, the new company will use the motion picture facilities of Alexander Film Co. but all creative control will emanate from New York. A major undertaking will be the production of tv commercials. Franklin Schaffer and Fielder Cook have formed a new tv producing outfit called The Directors Company. First assignment will be the production of seven hour-long dramatic specials which will be part of next season's NBC TV "DuPont Show of the Week." The new firm will headquarter at 65 East 55 Street in New York. Sales: MCA TV scored 41 more sales for its hour-long, off-network programs . . . Allied Artists Tv has added six more stations to its list for "Bomba, The Jungle Boy" . . . Warner Bros, filmed tv series to nine more stations . . . Tele synd's new 90minute feature film of "The Lone Ranger" to CBS TV stations in New York, Philadelphia, St. Louis, Chicago and Los Angeles . . . Seven Arts made seven additional deals for its post-1950 Warner Bros, features and its Boston Symphony tv specials . . . Buena Vista's "Mickey Mouse Club" to the Kroger Company for 52 weeks on KTVI-TV, St. Louis . . . Over 50 markets have been sold for the second year of first-run syndication of Ziv-UA's "Ripcord." 62 SPONSOR • 25 JUNE 1962