Sponsor (Apr-June 1962)

Record Details:

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WHAT ARE YOUR PHOTO REQUIREMENTS? "HADIBUTKNOWN" Wi hen we show a prospective client just a few samples of our publicity photography, he more-than-likely exclaims, "Hadibutknownl" This puzzles us for a moment but then he continues, nodding with approval. "Such fine photos," he says, "such fair rates ('did you say only $22.50 for 3 pictures, $6 each after that?') — and such wonderful service ('one-hour delivery, you say?') — why, had I but known about you I would have called you long ago." Well, next thing he does is set our name down (like Abou Ben Adhem's) to lead all the rest of the photographers on his list. Soon, of course, he calls us for an assignment and from there on in he gets top grade photos and we have another satisfied account. (Here are a few of them: Association of National Advertisers — Advertising Federation of America — Bristol-Myers Co. — S. Hurok — Lord & Taylor — New York Philharmonic — Seeing Eye — Visiting Nurse Service of New York.) Why don't you call now and have our representative show you a few samples of our work? BAKALAR-COSMO PHOTOGRAPHERS 111 W. 56th St., N.Y.C. 19 212 CI 6-3476 :!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiii:iiiiiiiiiiiiiiiiiiiiiiiM Tv and radio ^rf W V— .. u */ Lt ^" ^j _j . . John O. Downey has been named as vice president and general manager of WCAU. Philadelphia. He has been program director of the tv station since May 1960. In Downey's earlier associations with CBS, he has been assistant director of program services of the CBS TV stations division and executive producer at KMOX-TV, St. Louis. He's also been program head at KDKA-TV, Pittsburgh and WHCT-TV, Hartford. He was manager of WGTH, Hartford and program director of WONS in the same city. Abe Mandell has been elected executive vice president of Independent Television Corp. Mandell. who has been vice president in charge of sales and administration since February 1961, joined the company in 1958 as director of foreign sales. He was promoted to vice president in charge of foreign operations in May 1960. Mandell's career in foreign film operations dates back to 1946 when he joined Republic Pictures International and became general manager of their distribution subsidiary in the Philippines. Seymour "Hap" Eaton has been appointed as general sales manager for WJBK-TV, Detroit. Eaton has served since April 1961 as national sales manager of the Storer Broadcasting outlet. Prior to joining Storer he has most recently been with Peters, Griffin, Woodward as an account executive. He started his business career with RKORadio Pictures in 1948, transferring to the television field in 1953 when he became associated with NBC TV Films. Eaton's appointment was announced by Lawrence M. Carino. Lawrence Richard Walken is the new media director of the Boston office of BBDO. Walken will establish basic media plans and strategy for the agency's Boston clients and will coordinate all projects involving the agency's New York media department. Walken was previously a network specialist with the New York office of Grey Advertising. Prior to that he was an assistant brand manager for Colgate-Palmolive and a marketing planning project director and media buyer for Benton & Bowles. 66 SPONSOR • 25 JUNE 1962