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90-minute man
He is a multi-phased entertainer: a star comedian, actor, satirist; an author of short stories, a novel, an autobiography, a volume of poems; and a lyricist-composer (over 2,000 songs, 30 record albums) and pianist; and a discoverer and developer of new talents.
He is also a concerned citizen and public speaker, vitally interested in the issues of our time.
His name: Steve Allen.
It's precisely because Steve Allen — as an entertainer and a man — combines all these talents that he was picked by WBC to be starred and enjoyed every weekday evening, for 90 minutes, by the millions of late-evening viewers of the WBC TV stations; and of other individual TV stations who seek new levels of late-evening programming.
Yet, the full measure and meaning of VVBC's Steve Allen Show can only be seen, in depth, behind what is visible on the TV tube.
It's to be found in more than the fact that WBC's Steve Allen Show
is the largest programming project ever undertaken by a group of individual TV stations.
The full meaning of this series must be measured also by the way it fits into the basic concept of WBC's programming philosophy for its own and other TV stations.
WBC has already produced such wide-ranging series as Intertel...Man and His Problems... Face of the World . . . Adventures in Numbers and Space. ..Reading Out Loud . . . American Civil War ...English for Americans. . .College Presidents Speak, and others.
Each of these series has been created to permit the WBC stations to supplement the comprehensive schedules of their affiliated networks; to fill and enlarge their local program services.
Now, the Steve Allen Show adds a versatile new dimension to WBC programming— one of exceptional talent, entertainment and stimulation, for the many American families who like to end their day. happily, with television.
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WESTINGHOUSE BROADCASTING COMPANY, INC.
WBZ WBZA, WBZTV, Boston; KDKA. KDKA-TV, Pittsburgh; WJZ-TV, Baltimore; KYW, KYWTV. Cleveland; WOWO, Fort Wayne; WIND, Chicago; KPIX. San Francisco and WINS, New York (subject to FCC approval).
lhus. Ohio. WTVN-TV 6 (1115 P.M.); Indianapolis. WIW-I 2 (11:30 P.M.); St. Louis. KTVI 2 (10:30 P.M.): Minneapolis. WCC0-TV 4 (10:30 P.M.); Des Moines, KRNT-TV 8 (10:30 P.M.); ■. s City, KMBC-TV 9 (10:15 P.M.); Phoenix, K00L-TV 10 (10:15 P.M.); Tucson, K0LD-TV 13 (10:15 P.M .); Portland, Oregon, KATU 2 (10:30 P.M.); and Los Angeles, KTLA 5 (10:30 P.M.).
SPONSOR
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