Sponsor (July-Sept 1962)

Page scan 00033 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1962)
Leaf #:
00033
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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SPONSOR 2 JULY 1962 PRODUCT PROTECTION SENSE OR NONSENSE? ' SPONSOR goes behind the scenes to reveal what really happened in the explosive Westinghouse-Bates dispute SPONSOR 2 July 1962 I he product protection debacle — hurled into the open when Ted Bates threatened Westinghouse Broadcasting with a $2-3 million spot cancellation unless 15-minute "insulation" was guaranteed — reached some significant climaxes lasl week: • Bates, having requested over 500 television stations to re-affirm a 15-minute minimum protection in writing, reported that out of H><) responses, 27