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"FLITE FACTS" radio stations have been receiving messages over Bell System Teletype machines since 2 1 May. Above, teletype operator Christine Wisell punches keys in airline's New York home office as Eastern president M. A. Mclntyre (I) and FRC&H board chairman "Brad" Walker look on
commercials and found that they :ould he handled in approximately one-minute messages if they were done with great frequency — 12 times a day i now 19 times a day i .
Kellv then called virtually every station or station rep in the four cities, to see what he could come up with l this was soon to be repeated when six more cities were added).
Some stations were unable to provide the time because of news schedule-, hall games, or unbreakable contracts. Several stations were able to agree to the time after convincing other advertisers and agencies of Eastern's need for an inflexible time set-up. and getting them to agree to switches in placement of their messages. "That sure was a pesky problem." Kelly said.
Once an agreement had been made between the stations and the agency, a meeting of the station man
agers and their reps was held in New York, headed up by Walker and Frank Sharpe, Eastern's \ ice president of customer service.
At the meeting, the full details were presented, questions invited, and each station took away a "Flite Fact" information sheet for the personnel to use as a guide in making the unusual program work.
Steffee. in cooperation with H. F. (Bob) Abbott, the airline's manager of customer service planning at New York Idlewild Airport, hammered out the contents of the announcements guided by Mclntyre's admonition to 1 1 be truthful, 2 I add to passenger convenience, 3) avoid airline lingo.
"Flite Facts" breaks down into three parts: 1 i a standard 10-second taped opening which retains the same Eastern "Flite Fact-"' identification in all 10 citie-. 2) the middle copy
of variable length which inform the airline's customers of flight delays, cancellations, etc. — by arrival and departure times and not b) flight numbers. 3 l a closing commercial "tag" of 20, 30 or 40 seconds duration prepared 1>\ the agencj and sent by mail to the stations.
\n\ of many subjects are used depending on weather or activities going on at the flight's destination (e.g.. festivals) as the main part of each announcement. These are followed by the specific commercial tag which Eastern desires.
The "Flite Facts" information originates from Eastern's SCOPF i intern Control Operational Planning and Execution) set-up at Idlewild.
Each of the 10 radio -tations re
ceives a separate report — in red ink
— about 15 to 30 minutes hefore each
broadcast hour 1>\ wax of Hell S
i Please turn to page 1"
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2 july 1962
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