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Media i>roi>le:
what they are doing
and sd) ing
TIMEBUYER'S CORNER
Dan Delarg} is hoh the limebuyer lor Poster Gran! at Donahue & (!o«\ He was previously with Campbell-Ewald. . . . Ron Siletto, who was an assistant buyer on Yuban, has been made a buyer on I'osi Cereals at \>\ l>. ... In Chicago, Jack Bard joined I .iiliam-l .linl as media director. Formerly, he was v. p. in charge of marketing at Edward Weiss & Co. His responsibilities will be the same as former media department manager John Singleton, who was named account supervisor on their IV\(. account.
DISCUSSING Plaid Stamps' spot plans: (l-r) Phil Leopold, Mike Hauptman, WABC, N.Y.; Ken Hall, D'Arcy a.e.; Ann Willis, Miss Plaid Stamps; Charlie Greer, WABC personality; H. Turner, client's merchandising mgr., Bob O'Connell, D'Arcy media buyer
Things )<ni should know about Fletcher Richards, Calkins <X Holden:
The media department is based on the concept that media and marketing are inseparable. John Ennis, v.p. and media director, told sponsor, "It is impossible for me to describe the media function other than as an adjunct of marketing. An understanding of the market for any given produce — its current characteristics and its predictable future potential — is required study before media selection."
During the week that SPONSOR observed FRC&ICs media department, buyers Jim Kelly. Frances John. Liz Griffiths, associate media director Bob Boulware. and media director John Ennis attended account management group conferences' with persons from marketing, research, and other departments in order to learn about the marketing objectives set by the client and agency.
i Please turn to page 46 '
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