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"The EARLY SHOW"
WEEKDAYS 5 to 6:30 PM
HAS the Adult AUDIENCE
WDEF-TV 40.7
STA. B 34.9
STA.C 24.4
Average Share of Audience
LOWEST CPM ADULTS TOO
Nielsen Feb-Mar '62
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CHATTANOOGA
Call rjsjjU
NOW!
TOBACCO NETWORK HAS
PERSONALITY FEOGEAMMINO
NOW 14 daily program features on N. C. Regional Radio Net
Regional Neivs 0 Sports D Weather Commentary Q Farm Reports
8 POPULAR PERSONALITIES
AVAILABLE:
Full sponsorship/Spot participations/Adjacencies (Also Merchandising and Promotion)
BUY UP TO 28 STATIONS AT GROUP
DISCOUNTS OR SELECT ONLY THE
N. C. MARKET YOU NEED!
Get Regional Saturation with local
"Main Street Radio" coverage . . .
See complete schedule in 'T'0B^-CC:0
SRDS listing; Consult John C^h^l
E. Pearson Co. for details, radio network
TIMEBUYER S CORNER
{Continued irom page 4J
\t these meetings, preliminary recommendations made by both client and agency were appraised in terms of marketing objectives. This was followed by buyer work sessions, under the supervision of either Ennis or Bouhvare. to discuss the media problems which arose at the account group meetings.
The buyer on each account subsequently worked with the associate media director and media director on a written report in which the media plan was incorporated into the over-all marketing program for presentation to the client. Several more meetings between client and agency personnel were then held to study the media plans further, and the campaign was then set in motion.
MEETING -for lunch, Fran Conway (I), director of sales for WDAU-TV. and Bob Eagan, D-F-S media buyer on P&G's Oxydol, talk about the Scranton market at Pen & Pencil
Jim Kelly, Frances Johns, and Liz Griffiths, who buy for such accounts as Eastern Air Lines. U. S. Rubber, and J. P. Stevens, are able to plan and execute programs in all media as well as interpret sales opportunities and problems within the framework of the market-media analvsis.
Winners of the recent W15K.B. Chicago. Timelun er's Talent Test were
Catherine Nobel of McCann-Marschalk, New York; Len Stevens of. Weightman, Inc., Philadelphia; I. any Claypool of JWT, Chicago; and
Jane Dahlgren of Honig. Cooper, and Harrington. San Francisco. For estimating closest what channel 7's Award Movie would do over a sixweek period in the average Trendcx ratings, each received an all-expense paid trip f<>r two to \ruba, WVI. ^
46
Sl'ONSOli
2 JULY 1962