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At WGN research is a serious business. From WGN you can get more reliable information about the Chicago market and the Chicago area radio and/or television audience than any other source can provide. The most recent example is "The Chicago Auto Radio Audience," the first complete and comprehensive survey ever conducted on this subject. From it, advertisers and agencies can know such salient Chicago facts as : ( 1 ) general auto radio audience habits; (2) size of individual station audiences; (3) characteristics of individual station audiences. This service is another important plus for WGN advertisers and agencies. A free copy of "The Chicago Auto Radio Audience" is yours for the askin] Write to WGN RESEARCH, 2501 Bradley Pla Chicago 18, Illinois. WGN IS CHICAGO -the most respet ted call letters in broadcasting hi :