Sponsor (July-Sept 1962)

Page scan 00077 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1962)
Leaf #:
00077
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Why KEYT bought Seven Arts' 'films of the 50's" Volumes 1, 2 and 3 Says Les Norins: "I talked to key time buyers in important agencies in New York. I laid out the plot to them of lifting network shows, and running Seven Arts' 'Films of the 50's' back-to-back as double features Friday nights and Saturday afternoons. All seven of the time buyers I talked to knew the strength of Seven Arts' product and the top ratings they get. are presold on films of the 50's'. "By buying these Warner Bros. Post-50's I can turn a profit quite handily. Time buyers know the potential of these films and, therefore, are presold on Seven Arts' 'Films of the 50's.' Few competitive features stand up this way." Seven Arts' "Films of the 50's" Money makers of the 60's SEVEN ARTS ASSOCIATED CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD NEW YORK: 270 Park Avenue YUkon 6 1717 CHICAGO: 8922 D N La Crosse, Skokie. Ill ORchard 4 5105 DALLAS: 5641 Charlestown Drive ADams 9 2855 L.A.: 232 So Reeves Drive GRanile 6 1564-STate 8 8276 For list of TV stations programming Warner Bros Films ot the 50s" see Third Cover SRDS (Spot TV Rates and Data) Leslie H. Norins, General Manager KEYT, Santa Barbara