Sponsor (July-Sept 1962)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Colgate's weekly L. A. movie 11 June. p. 10
Product groups: Individual accounts on net 11 June, p. 22
Sponsor codes will be spiked 11 June, p. 27
Food: Heinz "hidden camera" testimonial .11 June, p. 38
License plates: Chicago Currency Exchange 11 June, p. 40
Drugs: Allerest's three specials on ABC 18 June, p. 12 ETV underwriters: IBM, Humble Oil. Amer.
I yanamid 18 June, p. 33
Steve Allen show: Nat'l advertisers 25 June, p. 8
Bell Telephone: Musical specials, NBC 25 June, p. 10
Soft drinks: Coke-Pepsi increase ad spending 25 June, p. 27
\\ hat tobacco sponsors get for their $ on tv .25 June, p. 32
Auto: MG Midget, teen-show spots ... .25 June, p. 41
Cosmetics: Cutex eye make-up 25 June, p. 42
Radio :
Travel/airlines: Northwest Orient ~ — 1 Jan., p. 26
Gas/oil: 32 million campaign — 8 Jan., p. 28
(full story: U. s. radio, January) Gas/oil: faults in radio selling (Ohio Oil) 15 Jan., p. 37
Ice cream: Dairy Queen's Pa. -Ohio drive — 15 Jan., p. 38
Machinery /agric: Case expands local drive ... ...22 Jan., p. 8
Why advertisers don't buy by the numbers ... 29 Jan., p. 30
Food: Italian canned food (Pope) uses spot _ ...29 Jan., p. 38
Drugs: Cyanamid (Aureomycin) uses farm directors 5 Feb., p. 32 Camera equip.: Blue Dot flashbulbs (Sylvania) 12 Feb., p. 38
New advertisers in small markets (PRO) -19 Feb., p. 66
Cigars: Admiration Nelson —26 Feb., p. 40
Consumer demand for cigars (chart) .26 Feb., p. 41
Travel/airlines: Eastern's daily flight info 5 Mar., p. 8
Sports: Sponsor patterns set as Nat'l League grows 5 Mar., p. 28 Drugs/toiletries: Product and market revolution ._ 12 Mar., p. 36 Home town radio, untapped resource for nat'l adv.
(Hurlbut) _ 12 Mar., p.
Drugs/vitamins: Tod Labs opens new outlets 19 Mar., p.
Drugs: Radio bonanza 26 Mar., p.
Discounters, subject of RAB study —.2 Apr., p
69
35
77 104
Gas/oil: Amoco in spot -— . 9 Apr., p. 15
Travel: W. Va. uses net to lure tourists ... .—16 Apr., p. 10
Paint mfgr. : Fuller 'pictures' color 16 Apr., p. 33
Travel/airlines: BOAC broadcasts on jet flights... ...23 Apr., p. 43
Autos: "Dodge City" wildwest sell . .30 Apr., p. 41
Auto: Radio doubles Casite sales ... 7 May, p. 37
Autos: Rambler covers space shots .—14 May, p. 7
Autos: GM auto air-conditioning units .21 May, p. 44
New product explosion — — 28 May, p. 27
Banker's Trust: "Sound portraits" . -28 May, p. 42
Auto: Midas Muffler switches to radio .4 June, p. 20
Gas/oil: Chevron dealers back safety belts ... 4 June, p. 36
RAB comm'l winners: Meadow Gold, Gibbs pork,
Schaefer 11 June, p. 30
Soft <li inks; Coke-Pepsi increase ad spending 25 June, p. 27
\uio: Midas Muffler's "Quietville, USA" ... .... 25 June, p. 33
AGENCIES
Kudner: Watson to brd. ch., Purdon pres. _. 1 Jan., p. 7
TAC (Trans-Lux) gets nine stations 1 Jan., p. 8
Benton & Bowles: Economic study (consumer expenditure, wages, etc.) 1 Jan., p. 10
JWT new subsidiary for program/comm'ls ... 1 Jan., p. 16
Account changes for 5 major agencies ... 1 Jan., p. 16
Timebuyers on West Coast _._. 1 Jan.. p. 30
Burnett: Thompson, from McCann 8 Jan., p. 8
NL&B: Blair Vedder, Jr., profile ... 8 Jan., p. 26
B&B: Rich calls tv a "haste-land" —15 Jan., p. 10
FRC&H: John Ennis, profile .. -15 Jan., p. 35
Fairfax Cone v. critics of adv. ... 29 Jan., p. 8
Advertising enters age of computers 29 Jan., p. 25
Bates' aim in eomm'ls: New faces ... .29 Jan., p. 36
\ccount switch: Betrj Crocker to NL&B 5 Feb., p. 9
Top 10 spol si ries: Bates 5 Feb., p. 27
Y&R 12 Feb., p. 28
McCann-Erickson ... 19 Feb., p. 31
J. Walter Thompson 26 Feb., p. 36
BBDO ... 5 Mar., p. 32
Compton 12 Mar., p. 32
Benton & Bowles _ . 19 Mar., p. 31
Burnett _2 Apr., p. 32
Esty ; D-F-S _9 Apr., p. 27
Summary: Top 10 spot agencies ... .16 Apr., p. 29
Top 10 programs of agencies I B&B, Thompson,
Y&R) _ __ -12 Feb., p. 19
Selective buying I Harper, NL&B) . .19 Feb., p. 10
Agencies to sign union codes; ANA & 4A's agree _5 Mar., p. 7
Top buyers in the South 19 Mar., p. 37
Current problems of agencies 2 Apr., p. 23
A teenage timebuyer (humorous) 9 Apr., p. 34
Petker suit against Y&R settled 23 Apr., p. 7
Manoff's media savvy 23 Apr., p. 40
4A's creative code 30 Apr., p. 7
BBDO asks aid for computer work 30 Apr., p. 27
DCS&S's new buying concept .30 Apr., p. 38
FC&B's James Beach: Nets must streamline to reduce ad costs . 30 Apr., p. 42
Grey: Howard Eaton, profile 14 May, p. 40
4A's: John Crichton, pres., profile .21 May, p. 35
SRA Award winners, three profiles _ 21 May, p. 37
10 more spot agencies 21 May, p. 42
Y&R media dept. loses chief, Matthews ... ._ 4 June, p. 7
Is marketing "dead" as agency function? 4 June, p. 27
Timebuyer's Twist (humorous) 18 June, p. 36
BILLINGS /COSTS
(also see network)
Television :
"Insurance": 5% of tv budget as radio ratio (KBS)— 1 Jan., p. 8
Food, Macaroni, spaghetti, etc 1 Jan., p.
\d volume, '62, radio/tv (Doherty) 1 Jan., p.
Net show costs C56-'62), below-Iine rise 8 Jan., p.
Tv penetration per $100 spent (ARB) _ 8 Jan., p.
Day tv billings' new importance: NBC sales peak _ .22 Jan., p Weekend movies: Orig./reruns, ABC & NBC .. .22 Jan., p.
Sports, Package billings, '61-'62 ... 29 Jan., p.
Toys: Remco increases tv budget 29 Jan., p.
Net tv c-p-m level steady (Nielsen) 5 Feb., p.
Talent billing: Minutes net (ABC) v. minutes gross .12 Feb., p.
Oil: Tv spending, '61 .._ 12 Feb.. p.
NBC News estimates loss in '61 12 Feb., p.
Costs & losses for Glenn shot, 3 nets ... 26 Feb., p
Kodak & 7-Up on NBC TV .. 26 Feb., p,
Scott Paper's $6 million to NBC TV .. 5 Mar., p,
Ad costs to rise in '62 (Interpublic)
Night rates on 3 nets increase, '57-'62 _
Sports: Mets, Colts to raise air right total
Comparagraph : Night
Discounts: Nets revamp
Net increase 9.7% in '61 (TvBi
Cigarettes
Net '61 billing month month, three nets ... 19 Mar., p.
Sports events: Package values. '62-'63 ... 19 Mar., p.
Product groups/greatest spot rise, 4th qtr. "61 ... 19 Mar., p.
Tobacco: Fall night net tv 9 Apr., p.
Sports: Gillette & Ford 9 Apr., p.
Multiple rates in prime time controversy _ 9 Apr., p.
C-P-M for net programs down in '61 .. 16 Apr., p.
New net advertisers: Spendings '61 16 Apr., p.
Auto: Totals, "60-'61 23 Apr., p.
Night minute participations, ABC & NBC 23 Apr., p.
Talent outlays for regular prog., "62-'63 23 Apr., p.
Rising production costs: Prog, types ... 23 Apr., p.
Comparagraph: Night .... 23 Apr., p.
Brylcreem SI million night, ABC I \ .30 Apr., p
Auto: Decline in t\ & newsp. billings 30 Apr., p.
Prime time shows, '62-'63 30 Apr., p.
Auto/tires: Spot "(>1 30 \pr.. p.
23 brands spend $3 million, '61 spot 7 May, p
Vutos Detroit: Spending estimates '62-'63, 3 nets ... 7 May, p. Autos: Ford' SB million -port hu\ 7 May, p.
Top 100 -pot advertisers '61 7 May, p.
Gas: Texaco's nel minutes 11 May, p
Food: Gen'l Mills on NBC News 14 May. p
Retail chain-: Polling '60 & '61 21 May, p.
Cosl and centralization: Computer problems 2] May. p.
Tv v. print: \<l spending 21 May, p.
5 Mar., p. 5 Mar., p. 5 Mar., p. 5 Mar., p. 12 Mar., p. 19 Mar., p L&M $2 million in Tonight 19 Mar., p
21
(.0 10 37 64 66 . 7 . 8 . 7 10 21 25 40 10 9 9 12 20 II 15 15
23 38 38
21 23 23 33 34 . 8 20 21 56 8
19 25 35
. .
. 8 26 31 66
38
SPONSOR
16 july 1962