Sponsor (July-Sept 1962)

fall 1962-63 season with average net costs ! Be] ESDAY CBS NBC Ui 50,000 n Mi :.:: :::.' BS Reports 'articipating Dobie Gillis Colgate 40,500 sc Beverly Hillbillies Kellogg . J. Reynolds 43,000 sc The ick Van Dyke Show P&G 12,000 sc U. S. Steel Hour U. S. Steel 80,000 an alternates with Armstrong ircle Theatre Armstrong Cork 80,000 an The Virginian 19 Participating Advertisers $180,800 w Perry Como's Kraft Music Hall Kraft $110,000 The 11th Hour Menley & James Warner Lambert Sperry Rand Texaco P&G Timex Chrysler Chesebrough Ponds Amer. Motors $92,500 md THURSDAY ABC CBS NBC Adventures of Ozzie & Harriet Am. Dairy Plymouth WarnerLambert $44,600 sc Donna Reed Show Campbell Soup National Biscuit Co. $66,300* sc Leave It To Beaver Participating advertisers sc My Three Sons Chevrolet $59,600* sc McHale's Navy R. J. Reynolds Mister Ed Studebaker $31,800* sc Perry Mason Participating $86,300 my The Nurses Whitehall Johnson & Johnson Brown & Williamson $62,500 c $87,800 dr Alcoa Premiere Alcoa alternate with Premiere Ed. Dalton Polaroid R. J. Reynolds Wander Co. Armour Mobile Oil $90,000 an Alfred Hitchcock Participating $85,000 my Wide Country Liggett & Myers Texaco P&G Schick Frito Union Carbide Bristol-Myers Chesebrough Ponds Mentholatum Mennen Amer. Motors $92,000 w Dr. Kildare Alberto-Culver Colgate Singer Sterling Drug Liggett & Myers WarnerLambert ;,000 md Hazel Ford $43,000 sc Andy Williams Show Am. Home Products Kimberly Clark Noxzema Liggett & Myers Miles Labs Polaroid Sperry Rand $90,000 FRIDAY ABC CBS NBC The Gallant Men Participating $89,900 Flintstones Best Foods Ludens Am. Motors Welch N. Am. Philips $79,000* ac I'm DickensHe's Fenster Cons. Cigar P&G $55,000* sc 77 Sunset Strip Participating $93,800 no net service Rawhide Participating $86,300 w Route 66 Chevrolet Philip Morris Sterling $95,000 Fair Exchange Participating $80,000 sc Eyewitness Participating $25,000 n International Showtime Miles Labs 7-Up Quaker Oats Sperry Rand Timex Am. Motors PPG Mentholatum $110,000 Sing Along with Mitch P. Ballantine R. J. Reynolds Buick $102,300 mu Don't Call Me Charlie Scott Paper B&W $43,500 sc Jack Paar Show 12 Participating advertisers $97,000 SATURDAY ABC CBS NBC Roy RogersDale Evans Amer. Chicle Bristol-Myers Bulova Carter Prod. Dodge Goodyear PlymouthValiant U. S. Rubber $79,700 Mr. Smith Goes To Washington Edward Dalton R. J. Reynolds Norwich $47,000 sc Lawrence Welk Block Drug J. B. Williams Whitehall $54,000 mu Fight of the Week Gillette $60,000 sp Saturday Sports Final sp Jackie Gleason's American Scene Magazine Participating $94,300 Defenders Speidel Lever All State B&W $86,000 dr Have Gun Will Travel Amer. Tobacco Whitehall $50,000 w Gunsmoke P&G, General Foods, J&J, Alberto-Culver Gen. Foods $93,900 w Sam Benedict 14 Participating Advertisers $92,000 dr Joey Bishop Show P. Lorillard P&G $41,000 sc Saturday Night at the Movies 19 Participating Advertisers $34,000' • ff lirama. <d> Documentary and Nem if!) Feature Film. (1) Interviews, (md) Medial Prima, (mu) Music, (my) Mvsten N Situation i '*p) 9(>ori5 v) Variety, (w) WeaUrm. \l \Kkl I (.1 !I>K 129