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Picture stories come to life on Scotch brand Live-Action Video Tape!
The same vivid sense of "it's happening now" that makes a video taped drama grip the viewer's attention, works for added bclievability in commercials carried on "Scotch" brand Video Tape! The reason for this exceptional sense of "presence": compatibility of picture source and the picture itself. Both are electronic and give the viewer an image that involves no compromise.
For black and white tv, "Scotch" Video Tape provides a wide, expanded gray scale for gradual transitions from absolute black to absolute white. For color, the superior picture quality of video tape is even greater. Highest fidelity sound adds ' to the true-to-life impression. And the sharp video tape original can be duplicated with excellent copies or with kines made from the master tape.
Tape has main favorable facets for the producer of network shows, for the advertiser and agencv making commercials, for local programming and closed circuit applications. Immediate playback means mistakes can be spotted and corrected at once. An almost limitless number of special effects can be achieved instantlv bv pushbutton; others are done relatively easily, and never involve lab work and the long wait.
"Techniques of Editing Video Tape" is the name of a booklet that offers a sampling of ideas used bv video tape editors to build shows from tapes, create special effects . . . tells of techniques that make editing easier. It's free . . . just wine. Magnetic Products Division. 3M Company, Dept. MCK-92, St. Paul 1, Minn.
"SCOTCH ' AND THE PLAlO DESIGN ARE REGISTERED TRADEMARKS Of MINNESOTA MINING » MANUFACTURING CO . ST PAUL I.MINNESOTA EXPORT 9» P»"H AVENUE NEW YORK. NY. IN CANADA LONDON ONTARIO C"t< 3« CO.
magnetic Products Division
3m
MH COmPANY
SPONSOR 21 SEPTEMBER 1962