Sponsor (Oct-Dec 1962)

TIMEBUYER'S CORNER Media people: what they are doing and saying The latest word along Madison Avenue has it that "Ocky is available." To those who labor in the New York timebuying arena, Ocky is Morse International's Octavia Dowrick. Ocky, who at one time worked for one of the larger Gotham rep firms, joined Morse International when she decided to take a (ling at the other side of the business. She left the agency a couple of weeks back and is now looking around for another timebuying job. Also on the availability list is Ogilvy, Benson & Mather's Bert Hopt. Bert, who bought for such accounts as Lucky Whip and Good Luck Margarine, hasn't quite made up his mind as to his next move. Right now he's "taking it easy." OBM, in the meantime, is mum on who's taking over Bert's accounts. C Buyers learn advantages of Alabama "combination" buy Mart) Mills (standing, 1), Meeker Co. director of research and promotion, explains coverage of two Alabama markets. Others (1-r): Lucian Chimene, Harold Veltman, IWT; Hugh Smith, exec. v.p. WCOV-TV, Montgomery; F. E. Busby, exec. v.p. WTVY, Dothan; Doris Corrigan, timebuyer JWT The way Boston admen turned out to see ABG TV's new fall programing unveiled during WNAG-TV's "Night of Stars" party last week, it looked like the SRO sign would be unveiled also. Among those spotted in the crowd: Ingalls' Harold Turin, K&E's Frank Williams, Cabot's Joseph Wallace, Len Tarcher of SackelJackson, BBDO's Richard Howe, Camden's M. A. Halpern, Sutherland-Abbott's John Spofford, Herbert W. Frank's Sidney Berenson, Harry and Bo Bernstein of Bo Bernstein, Providence, Hoag 8c Provandie's Tom Bowen, Lloyd's Stephen Burke, Chambers, Wiswell 8c Moore's Dick Brugman, Reach, McClinton 8c Humphrey's Damon Carter, Sacks Linda Freedman, Fuller 8c Smith 8c Ross' Earle Levine, Hicks, Greist k O'Brien's Esther McQueeney, and McCann-Erickson's Jack Lawlor. (Please turn to page 49) SPONSOR/ 1 October 1962 "Congratulations on adding a wonderful world of information to the wonderful world of music. We love it." "Who would have thought that I would ever look forward to waking up? Your new morning show is responsible." Letters like these — not to mention l-don't-know-how-many phone calls — are becoming routine around our WEZE offices. So maybe I'd better explain what we've done to our 6 to 9 format. No we haven't changed the Wonderful World of Music; we're still the New England station that plays only the world's favorite music and avoids rock 'n' roll and other hullabaloos. What we've actually done is punctuate our music with numerous service announcements, short bulletins on the news headlines, weather, traffic conditions and a little humor. WEZE's audience has always been an unusually responsive one, and the response to this "highlighting" of our morning program was immediate and enthusiastic. And these listeners aren't merely paying attention to the music and the service announcements, either; any of our advertisers would be happy to tell you that these people really listen to the commercials, too. That's one reason why we have more local advertisers than any other station — among the people who know the New England market firsthand, WEZE is considered to be the most profit-producing station to advertise on. Are you offering your clients the big, wide-awake WEZE audience? Phone me at Liberty 2-1717 in Boston if you'd like more details, or contact your nearest Robert E. Eastman representative. Sincerely, (JLkWu*JL lU( Arthur E. Haley General Manager Other Air Trails stations are: WIZE WKLO Springfield Louisville WCOL WING Columbus Dayton 17