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PULLING POWER-SELLING POWER OF WPEN DEMONSTRA TED IN AMAZING RESPONSE T0-' HAWAIIAN HOLIDAY'
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Outsells all other stations ... and in less time, too . . .
A A A A A A AAAAAAAAAAAAA/^ * A A /\ /\ /\
If ever we had proof of our own strength, this Hawaiian Vacation promotion was it. In quantity, in quality. Here was action. Fast action. An $80,000 sale, outpulling, outselling every other radio station in town — and in less time. Customers are customers, whether they buy Hawaiian vacations or packaged goods. You'll find more of them and in a better buying mood on WPEN.
IF YOU HA VE A PRODUCT TO SELL YOU'LL BE INTERESTED IN THESE STA TISTICS OF THE HA \N All AN HOLIDAY
1,000 inquiries were received in the first 28 days. Within 45 days, the Travel Agency received 45 deposits ... a month later a Northwest jet took off with a pay load of 100 passengers . . . cost of the tour was $800 per person . . . average conversion of inquiry for a trip of this nature is 1%. The WPEN conversion was 10% . . . each guest spent $400 over and above the cost of the trip on luxuries and extra services, more than any other group ever handled by the Travel Agency.
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WPEN
Jf's obvious ... if you're thinking of selling Philadelphia, start where the selling is easy ... on
PHILADELPHIA
Represented nationally by AM Radio Sales Company
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