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STILL
GROWING
IN
CHICAGO
WOPA
*N°1
with 300,000 Negroes on
CHICAGO'S WEST SIDE
♦NEGRO HOOPER 1961 WOPA • Oak Pork/Chicago 1 JCW.
?£ feMwring
CHICAGO'S NO. 1 AIR SALESMAN
BIG BILL HILL
PERVIS SPAAN, RICHARD STAMM
KDIA and WOPA
represented by BERNARD HOWARD CO.
DIRECTORY OF RADIO STATIONS
THE SONDERLING STATIONS
Specialists in Specialized Radio WDIA • Memphis WOPA • Oak Park/Chicago KFOX • Long Beach/Los Angeles
OAKLAND/SAN FRANCISCO
KDIA
Independent. McLendon Ebony Radio Group; 90 hrs. (D) . 100% Negro-appeal programing: Deejay, 50%; Religious, 30%; News, 7%; Community service, 12%; Homemaking, 1%.
Featured air personalities: Jocko Carter, Bro. Weaver, Jean O. Baylor.
Station management: O. M. Teate, station manager. Rep: Bernard Howard.
PINE BLUFF
Number of Negroes: 1960 Census, 17,501.
K0TN am & fm; 250 w. 1490 kc.
28 yrs. on air. Independent; 121 hrs. wkly. 50% Negro-appeal programing: Deejay, 40%; Religious, 5%; News, 2%; Community service, 3%.
Featured air personalities: 3 "B's", Bob Robinson, Bob Madison, Buzz Bennett and Oddball, Jerry Jones.
Station management: Danny S. Jacobson, manager/sis. mgr. Rep: Hal Walton.
KPBA 1 kw. 1590 kc. 5 yrs. on air; Independent; Daytime; 18% Negroappeal programing: Deejay, 7%; Religious, 10%; News, 1%.
Featured air personalities: Ken
Koonce, Bob Meador, Tom Payton, Ralph Laveaux.
Station's management: Howard M. Peters, manager/sis. mgr. Rep: Gene Bolles.
Illlllllillllllllllllllllllll
CALIFORNIA
WHITE POPULATION 14,455,230 NEGRO POPULATION 883,861 NEGRO % 5.6
LOS ANGELES
Number of Negroes: 1960 Census, 594,476.
KDAY 50 kw 1580 kc. 15 yrs. on
air. Independent. Rollins Broadcasting. Daytime. 100% Negroappeal programing: Deejay, 70%;
Other music, 10%; News, 10%; Community Service, 10%.
Featured air personalities: Willie Bryant, Tommy Smalls, Lonnie Rochon, Johnny Otis, Arthur Lee Simpkins, John Roseboro.
Station management: Mel Leeds,
general manager. George Gilbreth, sales manager. Rep: Continental. , *Licensed to Santa Monica.
KGFJ 1 kw. (D), 250 w. (N). 36 yrs. on air; Independent; 164 hrs. wkly. 100% Negro-appeal programing: Deejay, 55%; Other music, 8%; Religious, 10%; News, 6.5%; Community service, 17%; Other, sports, 3.5%.
Featured air personalities: Johnny Magnus, Larry McCormick, Hunter Hancock, Herman Griffith, Rudy Harvey and Joseph Mathews.
Station management: Thelma Kirchner, general manager. Molly Low, sales manager. Rep: Bernard Howard.
KM LA (fm) 60 kw. 100.3 mc. 5 yrs. on air; Independent; 168 hrs. wkly;
7.1% Negro-appeal programing: Deejay, 12%.
Featured air personalities: Vein Stevenson — "Just a Little Jazz"; John J. Anthony — "Comments on the News"; Chico Sesma's — "Latin Holiday."
Station's management: J. B. Kiefer,
general manager. John L. Sullivan, sales manager. Rep: Fine Music Hi-Fi Broadcasters.
SAN FRANCISCO
Number of Negroes: 1960 Census, 346,694.
KDIA 1 kw. 1310 kc. 40 yrs. on
air. Independent, Sonderling Stations, 158 hrs. wkly. 92% Negroappeal programing: Deejay, 70%; Religious, 20%; News, 6%; Community service, 4%.
Featured air personalities: "Rosko", Roland Porter, George Oxford, "Big Don", Jeanie Blevins and Wally Ray.
24
SPONSOR NEGRO ISSUE
22 OCTOBER 1962
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