Sponsor (Oct-Dec 1962)

Page scan 000325 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000325
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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BY ANY YARDSTICK ratings, coverage, advertisers, community status — ONE DOMINATES the OAKLAND SAN FRANCISCO Negro Market KDIA In audience — FIRST in every Negro Pulse lor two years Metro Negro Poise, Feb.-Mar. 1962 6-9 AM 9AM-12N 12 N-6PM KDIA 24 27 34 Station "B" 18 18 18 In coverage — ONLY Negro market station covering entire San Francisco -Bay Area Negro population. KDIA is the only local Negro station offering full range radio — wire news, International Negro Radio Service, women's programs, jazz, etc. THE AWARD-WINNING OAKLAND A SONDERLING STATION SAN FRANCISCO Represented by BERNARD HOWARD CO. SPONSOR NEGRO ISSUE • 22 October 1962 25