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WOOK
is more
than
radio! It is the most effective medium for selling one of America's largest and richest
NEGRO MARKETS:
The 982,000 high-income consumers in WASHINGTON, D.C.
The proof: In an 18 -station market, WOOK Radio rates among the top two stations in total audience and is Number One in Washington, D. C, between 72N and 6 PM . . . according to Pulse, Jan-Feb. 1962.
WOOK
RADIO
5321 FIRST PLACE N.E.
WASHINGTON, D.C.
TUckerman 2-2500
A Division of Unifed Broadcasting Co. Represented nationally by:
NEW YORK: UBC Sales, 420 Madison Ave. CHICAGO: UBC Sales, Wrigley Bldg. ATLANTA: Dora-Clayton Agency, Inc.
Station management: Walter Conway, manager. Joseph Kapps, local sales manager. Rep: Bernard Howard.
DISTRICT OF COLUMBIA
WHITE POPULATION NEGRO POPULATION NEGRO %
WASHINGTON
345,263
411,737
53.9
Number of Negroes: 1960 Census, 499,468.
WOOK 1 kw. 1340 kc. 16 yrs. on air; United Broadcasting; 24 hrs. 100% Negro-appeal programing: Deejay, 60%; Other music, 5%; Religious, 10%; News, 10%; Community service, 10%; Other, 5%.
Featured air personalities: Cliff
Holland, Bob King, Hazel Smith, "Tex" Gathings.
Station management: John Panagos, manager. E. Carlton Myers, sales manager. Rep: United, Sandeberg-Gates, Dora-Clayton.
WUST 250 w. 1 120 kc. 15 yrs. on air; Daytime. 100% Negro-appeal programing: Deejay, 65%; Religious, 20%; News, 10%; Community service, 5%.
Featured air personalities: Bill Johnson, Al Jefferson, Co. Ed. Brown.
Station management: Daniel Diener, manager. Perry D. Walder, sales manager. Rep: Bernard Howard.
FLORIDA
WHITE POPULATION 4,063,811 NEGRO POPULATION 880,186 NEGRO % 17.8
FORT PIERCE (ST. LUCIE)
Number of Negroes: 1960 Census, 11,848.
WARN-am/fm 1 kw 1330 kc. 10 yrs. on air. ABC; 126 hrs. wkly. 4.8% Negro-appeal programing.
Featured air personalities: Bill Hudson, Al Radlein, Bill Marlin, Mikki Martin, Howard Sharp, Jimmy Barr.
ON THE AIR
THIS FALL
WOOK-TV
Channel 14
Washington, D.C
A new concept in programming-America's first Television Station programmed
for the Negro Market.
Featuring
Such internationally personalities as: Mahalia Jackson -Lionel Hampton, and others.
A newsf ilm and tape department concentrating on news of the Negro in the Nation's Capital.
The finest in entertainment, news and stimulating public service programming to an audience of over 100,000 homes.*
(*) projected figures of the Electric Institute of Washington, D. C.
WOOK-TV
5321 FIRST PLACE N.E.
WASHINGTON, D. C.
TUckerman 2-2500
A Division of United Broadcasting Co. Represented nationally by:
NEW YORK: UBC Sales, 420 Madison Ave. CHICAGO: UBC Sales, Wrigley Bldg. ATLANTA: Dora-Clayton Agency, Inc.
26
SPONSOR NEGRO ISSUE
22 OCTOBER 1962
uU