Sponsor (Oct-Dec 1962)

Page scan 000329 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000329
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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6% Negro-appeal programing: Deejay, 80%; Other music, 12%; Community service, 8%. Featured air personalities: Gil Luck (announcer) , Kings of Joy (singing group) . Station's management: Myron A. Reck, general manager/sis. mgr. Rep: Hal Walton. GEORGIA TAMPA Number of Negroes: 89,140. I960 Census, WTMP 5 kw. 1150 kc. 11 yrs. on air. Independent. Rounsaville Radio Stations; 81 his. wkly. (D) . 100% Negro-appeal programing: Deejay, 40%; Religious, 10%; News, 10%,; Other music, 30%; Community service, 5%; Homemaking, 5%. Featured air personalities: Goldie Thompson, Tom Hanker son, "Rockin" Rogers, Chuck Core. Station management: Jack Everbach, manager, Ralph B. Johnson, sales manager. Rep.: Gill-Perna. WY0U 10 kw. 1550 kc. McLendon Ebony group; 84 hrs. wkly. (D) ; 100% Negro-appeal programing: Deejay, 57%; Religious, 28%; News, 10%; Community service, 5%. Featured air personalities: Johnny Bee, Brother Bill, The Bey of Tampa, Gig Gardner. Station management: Al Brooks, station manager, Rep: Bernard Howard. WEST PALM BEACH Number of Negroes: 1960 Census, 52,175. WIRK 5 kw. (D), 1 kw. (N) 1290 kc. 15 yrs. on air. Independent. 125 hrs. wkly; 11.6% Negro-appeal programing: Deejay 82. 8%; Religious, 17.2%. Featured air personalities: Bucky Johnson. Station management: Joseph S. Field, Jr., manager. Rome Hartman, sales manager. Rep.: Masla. WHITE POPULATION 2,817,223 NEGRO POPULATION 1,122,596 NEGRO % 28.5 AMERICUS Number of Negroes: 1960 Census, 6,678. WDEC 1 kw. 1290 kc. 15 yrs. on air. 86 hrs. (D) . 15% Negro-appeal programing: Deejay, 50%; Religious, 30%; News, 10%; Community service, 10%. Station management: Charles C. Smith, general manager. Donald M. Powers, sales manager. Rep: Indie Sales, Dora-Clavton. ATHENS Number of Negroes: 9,225. I960 Census, WD0L 1 kw. 1470 kc. 5 yrs. on air: James S. Rivers Group; ABC; 90 hrs. (D) ; 17%, Negro-appeal programing: Music, 70%; Religious, 10%; News, 10%; Community service, 10%,. Featured air personalities: Jerry Buffmgton, John Davis. Station's management: Frank Harmon, general manager. Comer Owens, sales manager. Rep: Thomas F. Clarke. ATLANTA Number of Negroes: 1960 Census, 232,169. WAOK 5 kw. 1380 kc. 8 yrs. on air; Independent; 24 hrs. daily. 100% Negro-appeal programing: Deejay, 54%; Religious, 5%; News, 5%; Community service, 4%; Homemaking, 5%; Jazz, 9%: Gospel, 18%. Featured air personalities: Bob McKee, Janice Johnson, Preston York, Ed Cook, Burke Johnson, Harrison Smith, Zilla Mays, Paul Brown. Station management: Stan Raymond, president. Ken Goldblatt, sales manager. Rep: Daren F. McGavren. AUGUSTA Number of Negroes: 1960 Census, 64,456. WAUG 5 kw. 1050 kc. 10 yrs. on air; Independent; Daytime. 85% Negro-appeal programing: Deejay, 45%; Religious, 25%; News, 5' Community service, 20%,: Other, Sports, 5%. Featured air personalities: Billie Jean, Mai Cook, Wayman White. Station management: J. L. Solomon, manager /sis. mgr. Rep: Grant Webb, Clarke Brown. WTHB 1 kw. 1550 kc. 2 yrs. on air; Independent; Daytime; 84 hrs. wkly.; 100% Negro-appeal programing: Deejay, 60%; Other music, 3%,; Religious, 7%; News, 10%; Community service, 10%; Other, 10%. Featured air personalities: Tiny Jenkins, Allyn Lee, David Samuels, June Thompson. Station's management: Reese J. Vaughn, manager. Rep: Bernard Howard. BAXLEY Number of Negroes: I960 Census, 1,313. WHAB 5 kw. 1260 kc. 7 yrs. on air; Independent; Daytime. 10% Negro-appeal programing: Religious, 6%; Community service, 3%; Homemaking, 1%. Featured air personalities: Elmer Snodgrass, Danny Ratliff, Edd Tomberlin. Station management: Fame 11 O'Quinn, manager. Dorris Crummey, sales manager. BLAKELY Number of Negroes: 1960 Census, 1,371. WBBK 1 kw. 1260 kc. 3 yrs. on air; Daytime; 30% Negro-appeal programing: Deejay 25%; News, -1' , ; Community service, 1%. Featured air personalities: Sammy Barnes on "Countdown." Station's management: Wayne R. SPONSOR NEGRO ISSUE • 22 October 1962 29