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RESPONSIBLE
NEGRO PROGRAMMING
PUBLIC SERVICE
WEBB's greatest Service is Public Service! Leadership thru community Interest & Responsibility!
MERCHANDISING
i ft -store Demonstrations! Store Audits!
Marquee «S Window Displays! Other Information on Request. T
SPORTS
Authoritative Sports Reporting by former All America orr football great, Bud*
v°c3 \a s
Outstanding 'm°n
po*1
.«e
Directed by Eo. Assoc. White Hou. Correspondent
NEWS SERVICES INCLUDE Associated Press Radio Pulse Beat Associated Correspondence News
100% Negro Programming
Baltimore 16, Md.
Samuel E Feldman, Exe<;. Vice I'res. & Gen. Mgr Represented by
Bernard Howard and Co., Inc.
20 East 46th St., New York 17
OXford 7-3750
DIRECTORY OF RADIO STATIONS
air; Independent; 120 hrs. wkly. Negro-appeal programing: Deejay, 15%; Religious, 1%; Community service, 2%.
Featured air personalities: Vivian Carter & Lucky Cordell.
Station management: Dee O. Coe, manager. Joe Haas, sales manager. Rep: Gill-Perna.
INDIANAPOLIS
Number of Negroes: 1960 Census, 100,729.
WGEE 5 kw. 1590 kc. 5 yrs. on
air. Rollins Broadcasting. 84 hrs. (D) . 40% Negro-appeal programing: Deejay, 70%; Religious, 10%; News, 5%; Community service, 10%.
Featured air personalities: Sid
Woods.
Station management: E. Kersh Walters, manager/sis. mgr. Rep: Continental.
WIBB 3 oqpulATION 2,820,083 air; Indepei^(JLAT|0N 21 5,949
Group; 96 hrs. ^,
... — -nine: I
LOUISVILLE
Number of Negroes: I960 Census, 83,783.
WLOU 5 kw. 1350 kc. 14 yrs. on air; Independent; Rounsaville Radio. 84 hrs. wkly. (D) . 100% Negro-appeal programing: Deejay, 40%; Other music, 30%; Religious, 10%; News, 10%; Community service, 5%; Homemaking, 5%.
Featured air personalities: Bill Summers (Gospel) , Tobe Howard, Jerry Tucker, Rudy Runnells (Rhythm and Blues) .
Station management: Edward F. Shadburne, manager. Ralph B. Johnson, sales manager. Rep: GillPerna.
LOUISIANA
WHITE POPULATION 2,211,715 NEGRO POPULATION 1,039,207 NEGRO % 31.9
BATON ROUGE
Number of Negroes: 1960 Census,
73,163.
WXOK 1 kw. 1260 kc. 9 yrs. on
air; Independent; OK Group. 91 hrs. wkly. (D) . 100% Negro-appeal programing: Deejay, 44%; Other music, 2%; Gospel 8c spiritual, 44%; Religious, 1%; News, 6%; Community service, 2%; Homemaking, 1%.
Featured air personalities: Cousin Carrie, Diggie-Doo, Mr. B. & Golden Boy.
Station management: Thomas L. McGuire, manager. Lucille J. Pollack, sales manager. Rep: Bernard Howard.
LAFAYETTE
Number of Negroes: 1960 Census, 11,427.
KV0L 1 kw. 1330 kc. 27 yrs. on air; 19 hrs. wkly.; 14% Negro-appeal programing: Deejay, 70%; News, 20%; Community service, 5%; 7.1 Homemaking, 5%.
Featured air personalities: Skip Stewart, Bob Main, Rod Bernard, Rod Wagener, Barry Thompson.
Station's management: Evan H. Hughes, manager.
LAKE CHARLES
Number of Negroes: 1960 Census, 30,375.
KA0K 1 kw. 1400 kc. 13 yrs. on air; Independent; OK Group. 126 hrs. wkly. 16% Negro-appeal programing: Deejay, 82%; Religious, 10%; News, 7%; Community service, 1%.
Featured air personalities: Bubber Lu tcher.
32
SPONSOR NEGRO ISSUE • 22 October 1962