Sponsor (Oct-Dec 1962)

Page scan 000333 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000333
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Station management: W. L. Jackson, manager. Rep: Bernard Howaid. Deejay, 58%; Religious, 29%; News, 9%; Community service, 3%; Homemaking, MARYLAND 1 /o NEW ORLEANS Number of Negroes: 1960 Census, 269,280. WBOK 1 kw. 800 kc. 11 yrs. on air; Independent; OK Group; Daytime. 100% Negro-appeal programing: Deejay, 40%; Religious, 50%; News, 5%; Community service, 2%; Homemaking, 2%; Other, 2% Featured air personalities: Hal Atkins, Larry McKinley, Joe Walker, George Truehart, Gus Lewis, Vernon Winslow (Dr. Daddy-O) . Station management: John J. Revisore, manager. Ralph B. Johnson, sales manager. Rep: GillPeina. WHITE POPULATION NEGRO POPULATION 2,573,919 518,410 16.7 ANNAPOLIS Number of Negroes: 7,422. 1960 Census, Featured air personalities: OKey Dokey, Mama Lou, Honey Boy, Hot Ziggety, Mr. Lucky. Station management: Edward Prendergast, manager. Fred Schwartz, sales manager. Rep: Bernard Howard. WYLD 1 kw. (D) 500 w. (N) 940 kc. 13 yrs. on air; Independent; Rounsaville Radio. 163 hrs. wkly. 100% Negro-appeal programing: SHREVEPORT Number of Negroes: 96,002. 1960 Census, KOKA 10 kw. 1550 kc. 12 yrs. on air; Independent; McLendon Ebony Group; 139 hrs. wkly. 100% Negro-appeal programing: Deejay, 58%; Religious, 30%; Community service, 5%; Homemaking, 1%; News, 6%. Station management: Lloyd Moppert, manager. Rep: Bernard Howard. WANN 10 kw. 1190 kc. 16 yrs. on air; Independent; 84 hrs. (D) . 100% Negro-appeal programing: Deejay, 67%; Religious. 18°; ; News, 8%; Community service, 5%,; Other (sports) , 2%. Featured air personalities: "Hoppy" Adams, Kitty, Ron Pinkney, Sparky Mullen, Merrill Pittman, Jack Starr. Station's management: Morris H. Blum, manager /sis. mgr. Rep: Continental. BALTIMORE Number of Negroes: 382,823. 1960 Census, FIRST in the BALTIMORE, MARYLAND NEGRO MARKET i WSID : I I WSID Pulse, August 1962 Ratings 6 a.m. to 12 noon 30 12 noon to 6 p.m. 43 Station B 26 25 Negro programming also Highest rated Hooper Survey. 1000 Watt clear channel station in the heart of an expanding Negro Market (34.3% increase . . . 1950-1960) Baltimore's pioneer Negro station . . . ever ready to aid your product sales through WSID PLUS MERCHANDISING. WSID ONE OH! ONE ON EVERYONE'S RADIO SPONSOR NEGRO ISSUE 22 OCTOBER 1962 33