Sponsor (Oct-Dec 1962)

Page scan 000335 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000335
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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COLUMBUS Number of Negroes: 9,949. I960 Census, WCBI 1 kw. 550 kc. 22 yrs. on air; 121 1/2 hrs. wkly. 12% Negro-appeal programing: Deejay, 70%; Religious, 25%; News, 1%; Community service, 4%. Featured air personalities: Evan Lewis, Tony Cross, Pete Webb. Station's management: Bob Evans, general manager. Ray Crummy, sales manager. Rep: Masla, C. K. Beaver. GREENVILLE Number of Negroes: 1960 Census, 20,420. WESY 1 kw. 1580 kc. 4i/2 yrs. on air; Independent; Daytime. 100% Negro-appeal programing: Deejay, 62.0%; Religious, 25.89%; News, 6.84%; Community service, 4.46%; Homemaking, 1.0%. Featured air personalities: Eddie Williams, "Rockin' Eddie"; Albert Ballard, "Swinging Al"; James Frazier, "Jumpin' James"; John Lindsey, "Deacon John"; Dorothy Edwards, Homemakers Show. Station management: Paul Art man/Miller Abraham, managers. Miller Abraham, sales manager. Rep: Bob Dore, Dora-Clayton. WGVM 5 kw. 1260 kc. Independent; MidAmerica Group; 15 yrs. on air; 100 hrs. wkly. (D) ; 24% Negro-appeal programing: Deejay, 83%; Religious, 13%; Other, 4%. Featured air personalities: Jiving Jim. Station's management: Edward M. Guss, general manager. Jack R. Stull, sales manager. Rep: Devney. JACKSON Number of Negroes: 74,840. I960 Census, Negro-appeal programing: Deejay, 46%; Religious, 39% News, 7%; Community service, 7%; Homemaking, 1%. Featured air personalities: Poppa Rock, Jobie Martin, Johnny Bee, Bruck Payne. Station management: Al Brooks, manager. Rep: Bernard Howard. MACON Number of Negroes: 1960 Census, 1,123. WMBC 250 w. 1400 kc. 15 years on air; Mid-Dixie Group; Keystone network; 111 hrs. wkly.; 15% Negro-appeal programing; Deepay, 84%; Religious, 14%; News, 2%. Featured air personalities: Roosevelt Webb (The Rooster) . Station management: Frederick A. Davis, general manager. Billy Brunt, sales manager. Rep: George Hopewell. STARKVILLE Number of Negroes: 1960 Census, 2,815. WSSO 250 w. 1230 kc. 14 yrs. on air; Independent; 119 hrs. wkly. 12% Negro only, 40% N&Wh: Deejay, 20% Negro only, 80% N&W; Religious, 80% Negro only, 20% N&W. Station management: Joe Phillips, manager/sis. mgr. Rep: Keystone. WOK J 5 kw 1590 kc. 8 yrs. on air; Independent; McLendonEbony Radio Group; 97 hrs. (D) . 100% WEST POINT Number of Negroes: 1960 Census, 3,577. WR0B 250 w. 1450 kc. 15 yrs. on air; Mutual network; 114i/2 hrs. wkly. 20% Negro-appeal programing: Deejay, 50%; Religious, 30%; News, 5%; Community service, 10%. Featured air personalities: Clyde McPherson, Lee Delcure "Pop Friday," Boyce Taylor. Station management: John E. King, Jr., manager. Jack Dalton, sales manager. Rep: C. K. Beaver, Keystone. MISSOURI WHITE POPULATION 3,922,967 NEGRO POPULATION 390,853 NEGRO % 9.0 KANSAS CITY Number of Negroes: 1960 Census, 118,339. KPRS 1 kw. 1590 kc. 10 yrs. on air; Independent; 91 hrs. (D) . 100% Negro-appeal programing: Deejay, 48%; Religious, 14%; News, 11%; Community service, 21%; Homemaking, 6%. Featured air personalities: Chuck Moore and Dave Butler. Station management: Andrew R. Carter, manager. Richard E. Pitts, sales manager. Rep: Pearson National. ST. LOUIS Number of Negroes: 1960 Census, 297,878. KATZ 5 kw. 1 600 kc. 7 yrs. on air; Independent; 133 hrs. wkly. 100% Negro-appeal programing: Deejay, 40%; Religious, 25%; News, 12%; Community Service, 17%; Homemaking, 5%; Other Music, 1%. Featured air personalities: Dave Dixon, Robert B. Q., Gracy, Leonard Morris, Buddy Lonesome, Wynetta Lindsey, Rick Darnell and Gabriel. Station managment: Bentley Alan Stecher, manager. Martin O. Browne, sales manager. Rep: Pearson National. KXLW 1 kw. 1320 kc. 15 yrs. on air; Independent; Daytime. 100% Negro-appeal programing: Deejay, 66%; Religious, 25%; News, 5.5%; Community service. 2.5%. Featured air personalities: (The G) George Logan, Jimmy Bishop, Lou Thimes. SPONSOR NEGRO ISSUE 22 OCTOBER 1962 35